# Citrusy Cactus Beverages Green-Go's Cactus Drink Offers Prickly Pear in a Drinkable Format By Laura McQuarrie | Published 2017-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cactus-drink References: [bevindustry](https://www.bevindustry.com/articles/90618) & [drinkgreen-go](https://drinkgreen-go.com/) Green-Go's cactus drink is a zero-calorie, USDA organic and Non-GMO Project Verified beverage that offers the benefits of the nopal cactus, also known as the prickly pear cactus. Specifically, Green-Go uses the water and a puree from the paddle of the cactus to create a refreshing taste that is light refreshing and mild. The Organic Cactus Water is also enhanced with lemon and serves as a hydrating alternative beverage to regular or coconut water. As many consumers are looking for hydrating water beverages derived from plants, brands are responding by creating unique new drinks with everything from olives to artichokes. On top of offering a unique flavor experience, these kinds of beverages also boast numerous health benefits. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 14% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Hydrating Beverages:** Green-Go's Cactus Drink is an innovative example of plant-based hydration that offers potential in the beverage industry. - **Incorporating Unique Flavors:** With consumers seeking unique flavor experiences, incorporating ingredients like cactus and citrus could provide opportunities for product differentiation. - **Functional Beverages:** Green-Go's Cactus Drink offers health benefits and is an example of the growing trend of functional beverages. ### Sectors Adopting This - **Beverage Industry:** Innovative plant-based, functional beverages like Green-Go's Cactus Drink have potential to disrupt the beverage industry. - **Organic Food Industry:** Green-Go's Cactus Drink is USDA organic and Non-GMO Project Verified, reflecting a larger trend in the organic food industry towards healthier and ethically-produced products. - **Health and Wellness Industry:** With consumers prioritizing healthy and functional beverages, the health and wellness industry presents an opportunity for Green-Go and similar drinks to make a splash. ## Related on Trend Hunter - [Low-Dose Cactus Waters](https://www.trendhunter.com/trends/magic-cactus.md) - [Watermelon-Infused Cactus Water](https://www.trendhunter.com/trends/caliwater.md) - [Cactus-Infused Goat Cheese Dips](https://www.trendhunter.com/trends/goat-cheese-dips.md) - [Spicy Cactus Snacks](https://www.trendhunter.com/trends/nemi-snacks.md) - [Climate-Friendly Cactus Snacks](https://www.trendhunter.com/trends/cactus-snack.md) - [Thirst-Quenching Hydration Drinks](https://www.trendhunter.com/trends/prickly-pear.md) - [Daily Greens Drinks](https://www.trendhunter.com/trends/daily-greens-drink.md) - [Clean Caffeine Beverages](https://www.trendhunter.com/trends/plant-press.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md)