# Prickly Rear Preservation 'Personal Mobile' Saves Family's Cactus Behind Heritage By Vincent Salera | Published 2009-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cactus-behinds-are-forever-personal-mobile-saves-familys-cactus-behinds-her References: [coloribus](http://www.coloribus.com/paedia/reels/2009/03/10/543982/) This [hilarious commercial](https://www.trendhunter.com/trends/where-have-you-been) for [Personal Mobile](https://www.trendhunter.com/trends/pizza-hut-4) from Buenos Aires has a young man ready to have a cactus removed from his rear-end, just so he can “sit down” and chat online with his friends. Thanks to Personal Mobile, he does not need to go through with the surgery because he can [chat and text](https://www.trendhunter.com/trends/skinny-mobile) “on his feet” allowing the family’s cactus behind heritage to continue. I love the overly dramatic roadway look and feel of the commercial. The ad was created by advertising agency Santo, Buenos Aires with creative direction by Maximiliano Anselmo, Luigi Ghidotti and Sebastian Wilhelm. The copy was written by Matias Ballada. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 7% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Mobile Chatting:** Opportunity for mobile-focused messaging services to market to younger generations who prioritize online communication. - **Humorous Advertising:** Potential for brands to use humor as a marketing tactic to increase brand awareness and reputation. - **Non-invasive Solutions:** Growing demand for non-invasive and convenient solutions for online communication. ### Where This Applies - **Telecommunications:** Opportunity for telecom companies to innovate and create more personalized and effective messaging services. - **Advertising:** Opportunity for advertising agencies to explore and capitalize on the power of humor in marketing campaigns. - **Consumer Electronics:** Opportunity for electronics companies to create user-friendly and convenient mobile devices for online communication. ## Related on Trend Hunter - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)