# The New Tequila? Cachaça By Going Like Sixty | Published 2008-03-02 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/cachaca-is-new-tequila References: [businessweek](http://www.businessweek.com/lifestyle/content/feb2008/bw20080221_947215.htm?chan=top+news_top+news+index_businessweek+exclusives) Any trendy New York, Miami, or LA bartender will tell you [tequila is the drink of choice](https://www.trendhunter.com/trends/agave-boom-margaritas). The nouveau beverage of style may be changing to cachaça, however, after it was introduced at Fashion Week. First it's fun to say, (ka-sha-sa) and it comes from sugar cane. "Another drink making the rounds at bars is the Brazilian Wax, concocted especially for Fashion Week this year," Business Week explained. "Take equal parts of Cabana Cachaça and [pineapple juice](https://www.trendhunter.com/trends/bacard-passionfruit) in a rocks glass and equal splashes of club soda and Triple-Sec. Add a slice of lime." It's Brazil's national drink, known often as "burning water" or "cat choker." It's 76 to 96 proof and is not aged like rum. Here's the funnest part: the best way to drink it, is [mixed with rum](https://www.trendhunter.com/trends/casa-baru). Yeah, like adding vodka to gin. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 13% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Cachaça Rising:** The rise in popularity of cachaça as a trendy alternative to tequila presents disruptive innovation opportunities for bars and beverage companies. - **Brazilian Mixology:** The emergence of cachaça-based cocktails, such as the Brazilian Wax, opens up new possibilities for mixologists and bartenders to create unique and exciting drink experiences. - **Traditional with a Twist:** The trend of combining cachaça and rum creates a fusion of traditional Brazilian flavors with a modern twist, offering opportunities for innovative flavor profiles in the spirits industry. ### Sectors Adopting This - **Beverage:** The rise in popularity of cachaça presents opportunities for beverage companies to develop new cachaça-based products and expand their market presence. - **Hospitality:** The emergence of cachaça-based cocktails creates opportunities for bars and restaurants to attract customers with unique and exotic drink offerings. - **Alcohol:** The trend of mixing cachaça and rum presents opportunities for the alcohol industry to develop innovative flavor combinations and expand their product portfolios. ## Related on Trend Hunter - [Canned Brazilian Cocktails](https://www.trendhunter.com/trends/passion-fruit-caipirinha.md) - [Handcrafted Canned Brazilian Cocktails](https://www.trendhunter.com/trends/brazilian-organic-cocktails.md) - [Coffee-Infused Tequilas](https://www.trendhunter.com/trends/coffeeinfused-tequila.md) - [High-ABV Pineapple Drinks](https://www.trendhunter.com/trends/tepache-hiball.md) - [Premium Canned Tequila Beverages](https://www.trendhunter.com/trends/tequila-cazadores-1.md) - [Artisanal Colombian Spirits](https://www.trendhunter.com/trends/bacan-guaro.md) - [Pistachio Chocolate Cocktails](https://www.trendhunter.com/trends/tequila-cazadores-2.md) - [RTD Agave Tequila Cocktails](https://www.trendhunter.com/trends/tequio.md) - [Canned Heritage Cocktails](https://www.trendhunter.com/trends/sauza-agave-cocktails.md)