# Antioxidant-Rich Cacao Water Blue Stripes' Cacao Water is Made from the Cacao Fruit By Laura McQuarrie | Published 2020-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cacao-water References: [bevnet](https://www.bevnet.com/news/2020/gallery-septembers-new-products/#pic-5) & [bluestripes](https://www.bluestripes.com/product/cacao-water-just-cacao/) Blue Stripes offers a different way for people to hydrate themselves with cacao water, which is made with the cacao fruit. The antioxidant-rich plant-based water has a packaging design that's shaped just like a cacao pod, which sets itself apart from standard bottled water options and even [other kinds of plant-based water beverages](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate). The cacao water drinks are offered in classic Just Cacao, so that the natural flavors can be appreciated to their fullest, as well as other varieties like Cascara Coffee & Cinnamon Chili and Lime & Cardamom. Blue Stripes describes cacao as "the most unknown fruit behind the most known food" and [cacao is a superfood](https://www.trendhunter.com/trends/superfood-chocolates) that shares the energizing benefits of theobromine (caffeine gentler cousin), electrolytes, dietary fibers and other whole-body and mind benefits. Image Credit: Blue Stripes ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 72% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cacao Water Beverages:** Disruptive innovation opportunity: Expand the market for cacao water beverages by creating unique flavor combinations and targeting health-conscious consumers. - **Plant-based Water:** Disruptive innovation opportunity: Develop new plant-based water options using different fruits and vegetables to appeal to a variety of tastes and nutritional needs. - **Sustainable Packaging Design:** Disruptive innovation opportunity: Create eco-friendly packaging designs that differentiate products from traditional bottled water, appealing to environmentally conscious consumers. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity: Introduce cacao water beverages into the beverage industry as a flavorful alternative to traditional bottled water and other plant-based water drinks. - **Health and Wellness Industry:** Disruptive innovation opportunity: Target the health and wellness industry by promoting cacao water as a nutritious and antioxidant-rich beverage that supports overall well-being. - **Packaging Industry:** Disruptive innovation opportunity: Provide sustainable packaging solutions for the beverage industry that not only attract consumers but also reduce environmental impact. ## Related on Trend Hunter - [Whole Cacao Brands](https://www.trendhunter.com/trends/blue-stripes-cacao.md) - [Science-Backed Cocoa Elixirs](https://www.trendhunter.com/trends/cocoa-elixir.md) - [Dried Cacao Fruit Snacks](https://www.trendhunter.com/trends/superfruit-gummies.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Instant Cacao Drinks](https://www.trendhunter.com/trends/heart-magic-cacao.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/chocolate-coconut-water.md) - [Cocoa Juice Energy Drinks](https://www.trendhunter.com/trends/koawach-koalimo.md) - [Superfood-Infused Cocoa Powders](https://www.trendhunter.com/trends/super-cocoa-1.md)