# Atypical Advertising Coca-Cola Commissions Cabracega Design for ExperimentaDesign Biennale 2009 By Jessica Marcel | Published 2009-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cabracega-design References: [design-milk](http://design-milk.com/you-are-here/) & [cabracega.org](http://www.cabracega.org/coca-cola/langswitch_lang/en) Cabracega Design was commissioned to create the [Coca-Cola](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar) Light Exhibition for the ExperimentaDesign Biennale 2009. For the exhibition, Cabracega Design took [everyday objects](https://www.trendhunter.com/trends/lightness-tension) and recreated them with a Coca-Cola flair. 'You are Here' is part of the exhibit--it's a target colored umbrella looks like a pinpoint on a map when seen from above. Cabracega subtly and brilliantly incorporated the Coca-Cola colors into the design. Take a look at the gallery for more. **Implications** - The Coca-Cola Light Exhibition hopes to rethink the second hand materials that were provided to them in order to come up with cool concepts for the ExperimentaDesign Biennale’s 2009 programme. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 52% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand Transformation:** Companies can revamp branding by incorporating them into everyday objects to create an immersive customer experience. - **Artistic Collaboration:** Partnering with designers and artists can enhance a company's image and create new marketing opportunities. - **Experiential Marketing:** Creating immersive exhibits can bring products to life and engage customers in a new and exciting way. ### Sectors Adopting This - **Beverage Industry:** Incorporating branding into everyday objects can be a unique way to market beverages and stand out in a competitive market. - **Advertising Industry:** Partnering with designers and artists can bring fresh and innovative perspectives to advertising campaigns. - **Event Industry:** Experiential marketing and immersive exhibits can create memorable experiences for attendees, making events more impactful and successful for brands. ## Related on Trend Hunter - [Futuristic Cityscape Activations](https://www.trendhunter.com/trends/coca-cola-y3000-zero-sugar.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Adventure-Inspired Soda Cans](https://www.trendhunter.com/trends/destinos-venezuela.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Global Beverage Innovation Hubs](https://www.trendhunter.com/trends/cocacola-creations.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Object Design-Explorative Apartments](https://www.trendhunter.com/trends/apartamento-secreto.md)