# Preppy Sportswear Collaborations Extra Butter and adidas Join Forces on the Cableknit Collection By Amy Duong | Published 2020-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cableknit-collection References: [hypebeast](https://hypebeast.com/2020/4/adidas-consortium-extra-butter-sc-premiere-adilettehttps://extrabutterny.com/) & [extrabutterny](https://extrabutterny.com/) [adidas Consortium](https://www.trendhunter.com/trends/handball-spezials) works in collaboration with retail brand Extra Butter on the joint Cableknit collection that spotlights the adidas SC Premiere sneaker model and the iconic [adilette slides](https://www.trendhunter.com/trends/wales-bonner-and-adidas-1). The update spotlights a preppy theme and vintage aesthetics across the classic footwear models. The range showcases cable knit accents in a color palette of navy blue and red striped accents. The SC Premiere model is predominantly white at the base foundation before it is detailed with [Primeknit](https://www.trendhunter.com/trends/ultraboost-collection) around the collar and the waved upper accent. Additional details include the gold details at the EB and branding across the heel, insole, and tongue. The adilette Slides are off-white throughout with the knit paneling the bandage upper in embroidered detailing. Image Credit: Extra Butter ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 23% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Preppy Sportswear Collaborations:** Opportunity for brands to collaborate with sportswear retailers to create preppy-themed collections that blend vintage aesthetics with modern design. - **Cableknit Footwear Accents:** Rise in popularity of cable knit accents on footwear, particularly in navy blue and red striped color palette, presenting opportunities for innovative design and branding. - **Primeknit Technology:** Growing demand for Primeknit technology in footwear manufacturing, creating opportunities for brands to incorporate it in their products for enhanced comfort and performance. ### Who This Affects Most - **Retail:** Retailers can explore collaborations with high-end sportswear brands to create unique collections that cater to the preppy fashion trend, attracting a wider consumer base. - **Footwear:** Footwear brands can incorporate cable knit accents, like the ones in the Cableknit collection, into their designs to tap into the growing demand for preppy-inspired styles. - **Textile and Apparel:** Manufacturers and suppliers of cable knit fabrics can capitalize on the trend by providing materials that cater to brands and designers looking to incorporate cable knit accents in their products. ## Related on Trend Hunter - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Formal-Ready Collaborative Footwear](https://www.trendhunter.com/trends/clot-and-adidas.md) - [Dynamic Collaborative Sneakers](https://www.trendhunter.com/trends/clot-superstar.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Sporty Espadrille Collaborations](https://www.trendhunter.com/trends/clot-x-adidas-1.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md) - [Fashion-Forward Sporty Apparel](https://www.trendhunter.com/trends/clot-and-adidas-2.md) - [Reworked Collegiate Boots](https://www.trendhunter.com/trends/clotxadidaspromodel.md)