# Next-Generation Cable Services Layer3's Cable Services Aim to Revolutionize Cable TV-Watching By Rahul Kalvapalle | Published 2016-04-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/cable-services References: [engadget](http://www.engadget.com/2016/04/11/layer3-tv/) & [layer3tv](http://www.layer3tv.com/) Layer3 TV is a brand new cable services company that is designed to tackle many of the biggest and most widespread problems that users of regular cable providers like [Time Warner](https://www.trendhunter.com/trends/campfire-audio-dac-wallet) or [Comcast](https://www.trendhunter.com/trends/comcast-xfinity-low-latency) might come to encounter. For one, Layer3's cable services are designed to avoid overly compressed video, the kind of which is common in most cable services. To make this possible, it uses efficient H.265 encoding and a special [fiber optics system](https://www.trendhunter.com/trends/fiber-internet-service) that allows you to balance out bandwidth use and broadcast quality. As far as the general customer service experience goes, Layer3 is bold enough to promise very precise service appointment windows as well as installation that's so easy that you can eventually do it yourself. Ultimately, Layer3 is bidding to make a very welcome entry into a cable services market that is in need of rejuvenation and modernization. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Efficient Video Encoding:** Opportunity for disruptive innovation by developing new and highly efficient video encoding algorithms to improve broadcast quality and streaming experiences. - **Precise Service Appointments:** Opportunity for disruptive innovation by creating customer service experiences that provide very precise service appointment windows, optimizing customer satisfaction. - **Easy Installation:** Opportunity for disruptive innovation by creating cable TV installation experiences that are so easy, customers can eventually do it themselves. ### Where This Applies - **Cable TV Services:** Cable service providers can innovate by offering efficient video encoding to improve the customer streaming experience and implementing precise service appointment scheduling to improve customer satisfaction. - **Telecommunications:** Telecom companies can innovate by developing easy-to-install self service kits that allow customers to install cable services and other products without requiring a technician visit. - **Technology:** Technology companies can innovate by developing new video encoding technology that allows for better quality video at lower bandwidths, improving streaming experiences across all industries. ## Related on Trend Hunter - [Low-Latency Network Services](https://www.trendhunter.com/trends/comcast-xfinity-low-latency.md) - [Next-Generation Internet Services](https://www.trendhunter.com/trends/comcast-10g.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md) - [Friendly-Face Holographic Home Assistants](https://www.trendhunter.com/trends/concept-t.md) - [Branded Smart TVs](https://www.trendhunter.com/trends/xumo.md) - [Low-Cost Media Plans](https://www.trendhunter.com/trends/comcast-1.md) - [Android-Powered TV Subscriptions](https://www.trendhunter.com/trends/odido.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md)