# Deconstructed Wine Bottle Branding The Stratus Decant Cabernet Franc is Edgy and Unfiltered By Michael Hemsworth | Published 2017-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cabernet-franc References: [gearhungry](https://www.gearhungry.com/stratus-decant-cabernet-franc/) & [stratuswines](https://www.stratuswines.com/products/15967-stratus-decant-cabernet-franc/) The Stratus Decant Cabernet Franc features a wine bottle design that is much more artistic and unexpected than what you'd find with other options out there. Sporting a deconstructed design that makes it look as though it were chopped up and put back together, the bottle is the design work of Karim Rashid who is an industrial designer. The Stratus Decant Cabernet Franc wine itself is the winery's first unfiltered wine, which has allowed all of the sediment to remain in order to help broaden the taste of the premium libation. The flavor profile is purported to have hints of oak, cardamom, anise and raspberry jam, which are all naturally occurring thanks to the fermentation process. The Stratus Decant Cabernet Franc has been produced in limited numbers of only 110 cases of the 2014 wine in existence. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Artistic Wine Branding:** There is a trend towards more artistic and unexpected wine bottle designs, offering opportunities for industrial designers to create unique packaging solutions for wineries. - **Unfiltered Wine:** Unfiltered wines like the Stratus Decant Cabernet Franc are becoming more popular, presenting opportunities for wineries to differentiate their offerings and appeal to wine aficionados. - **Limited Edition Wine Production:** Limited edition wine production, as seen with the Stratus Decant Cabernet Franc, is gaining traction, providing wineries opportunities to create exclusivity and increase demand for their products. ### Who This Affects Most - **Wine Manufacturing:** Wine manufacturing companies can innovate their production techniques to provide a more unfiltered taste, that can enhance an already premium libation. - **Industrial Design:** Industrial designers can conceptualize and create unique packaging solutions for wineries, which can help differentiate brands and further elevate them in an increasingly competitive marketplace. - **Luxury Beverages:** The trend towards limited edition wine production offers opportunities for companies that specialize in luxury beverages to create branding and product positioning strategies that appeal to high-end consumers. ## Related on Trend Hunter - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Sculptural Whisky Decanters](https://www.trendhunter.com/trends/artistry-in-oak.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Art-Covered Sparkling Wines](https://www.trendhunter.com/trends/desiderio-n1-limited-edition-art-bottles.md)