# Ready-to-Eat Cabbage Dishes Mash Direct the New Cabbage Bake Edition with a Home-Made Texture By Grace Mahas | Published 2020-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cabbage-bake-edition References: [retailtimes](https://www.retailtimes.co.uk/mash-direct-launches-ready-to-eat-cabbage-bake-edition/) & [mashdirect](https://www.mashdirect.com/range/cabbage-bake/) [Mash Direct](https://www.trendhunter.com/trends/skinny-fries), the family-run, traditional-style food brand, recently expanded its portfolio with the launch of the new Cabbage Bake edition. Made from green cabbage that's been steam-cooked for flavor, the delicious and healthy meal is topped in a rich creamy sauce with a cheddar cheese crumb. Jack Hamilton, chief operations officer at Mash Direct, comment on the new launch, stating: “We are pleased to launch our Cabbage Bake edition in Co-op Food, Booths and Cotswold Fayre. It’s a highly versatile product that is ideal to enjoy on its own or as a delicious accompaniment. We have seen an increased demand for high-quality, [healthy convenience meals](https://www.trendhunter.com/trends/winter-warming-dishes) in the UK. Perfect for the changing seasons, this new product will allow Mash Direct to meet continued consumer demand in 2020.” Image Credit: Mash Direct ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 2% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Convenience Meals:** The increased demand for high-quality, healthy convenience meals presents an opportunity for innovative brands to create new ready-to-eat dishes with nutritious ingredients. - **Steam Cooking:** The popularity of steam-cooked flavors in ready-to-eat meals opens up possibilities for companies to experiment with different steam cooking techniques for enhanced taste and texture. - **Versatile Products:** The demand for versatile food products that can be enjoyed on their own or as accompaniments provides an opportunity for brands to create innovative and multi-purpose dishes like the Cabbage Bake. ### Sectors Adopting This - **Food Packaging:** The rise of healthy convenience meals calls for innovative packaging solutions that maintain food quality and preserve the dish's freshness during transport and storage. - **Dairy Products:** The use of rich creamy sauces and cheddar cheese crumbs in ready-to-eat dishes like the Cabbage Bake opens up possibilities for dairy product manufacturers to collaborate with food brands and develop unique flavor combinations. - **Grocery Retail:** The growing consumer demand for nutritious ready-to-eat meals presents an opportunity for grocery retailers to stock a wide variety of these products and capitalize on the trend. ## Related on Trend Hunter - [Ready-to-Warm Potato Dishes](https://www.trendhunter.com/trends/chilled-potato-range.md) - [Low-Fat Ready-to-Bake Fries](https://www.trendhunter.com/trends/skinny-fries.md) - [Chef-Grade Potato Ranges](https://www.trendhunter.com/trends/premium-potato-range.md) - [Shareable Potato Foodservice Products](https://www.trendhunter.com/trends/mini-mashers.md) - [Slow-Baked Potato Products](https://www.trendhunter.com/trends/baby-hasselbacks.md) - [Cauliflower-Packed Cheese Pastries](https://www.trendhunter.com/trends/cauliflower-cheese-slice.md) - [Traditional Midweek Meal Deals](https://www.trendhunter.com/trends/bangers-and-mash-deal.md) - [Customizable Frozen Dishes](https://www.trendhunter.com/trends/homebake-42530.md) - [Ready-to-Roast Frozen Foods](https://www.trendhunter.com/trends/aunt-bessies-products.md)