# High-End Clothing Rental Services Caastle Enables Consumers to Rent Items from High-End Designers By Ell Smith | Published 2018-04-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/caastle References: [psfk](https://www.psfk.com/2018/04/sharing-economy-expands-fashion-industry-clothing-rental.html) & [caastle](http://www.caastle.com/index.html) The [sharing economy](https://www.trendhunter.com/trends/peertopeer-rental) is continuing to grow as initiatives like CaaStle, short for Clothing as a Service, is enabling consumers to 'borrow' clothing from designer brands for a flat monthly fee. The service has been trialing with brands like Ann Taylor and NY&Co but is now set for an official launch. While using CaaStle, consumers can have their pick of a curated selection of clothing items from high-end designer brands. This move benefits both parties as according to CaaStle's research, consumers are more likely to be adventurous with their clothing selections when its a [rental versus a higher commitment purchase](https://www.trendhunter.com/trends/lulu-guinness-x-by-rotation). This means that brands can rent out some of their stock that's harder to move, while consumers can test out garments they wouldn't normally purchase. Image Credit: CaaStle ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **High-end Clothing Rental:** CaaStle provides a disruptive opportunity for the fashion industry to meet the growing need for sustainability-focused consumer behaviors. - **Sharing Economy:** CaaStle's Clothing as a Service model creates opportunities for other industries to explore the sharing economy model for their products. - **Curated Selections:** The demand for curated selections provides an opportunity to build businesses that curate high-end items for rental. ### Who This Affects Most - **Fashion:** High-end designers and retailers could benefit from offering rental services, expanding their customer base and reducing waste. - **Retail:** Traditional retail companies could look into rental services to meet consumer demand for a more sustainable and affordable fashion industry. - **Technology:** The growth of the sharing economy could provide opportunities for tech companies to develop platforms and tools for a new generation of consumers who prefer access over ownership. ## Related on Trend Hunter - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Peer-to-Peer Rental Apps](https://www.trendhunter.com/trends/rax.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Record-Breaking Rental Pop-Ups](https://www.trendhunter.com/trends/rental-pop-up.md) - [Clothing Try-On Services](https://www.trendhunter.com/trends/rixo.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Airline Clothing Rentals](https://www.trendhunter.com/trends/japan-airlines-1.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md)