# Sun-Powered Watches CA Watch Co Releases new Solar-Powered Field Watch By Bryce Mason | Published 2022-07-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ca-watch-co References: [kickstarter](https://www.kickstarter.com/projects/californiawatch/lost-coast-solar-field-watch?ref=discovery_staff_picks_ending_soon) In 2019 CA Watch Co. founders Danny and Tyler introduced the world to [California Watch Co.](https://www.trendhunter.com/trends/see-pk-campaign), the pacific standard of time. After receiving tremendous support from initial backers through [Kickstarter](https://www.trendhunter.com/trends/vostra-vector), they're back with the revolutionary standard for watches, the Solar-Powered Field Watch, The Lost Coast. This limited edition collection personifies the essence of the California sun and the outdoors. The Lost Coast embarks its name from this rugged coastline in Northern California, untouched by roads, houses, and civilization in general. The collection sets out as a reminder to venture off the grid occasionally. The [Solar-powered panel](https://www.trendhunter.com/trends/instinct-3-tactical) allows the eco-friendly movement to be powered by the sun's rays. You can even take your adventure to the water with water resistants perfect for kayaking, river-walking, and diving. Bring California time to you by backing CA Watch Co. on Kickstarter to be one for the first, with the Lost Coast classic set to start arriving in August of this year. Image Credit: California Watch Co. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 74% | Activity: 68% | Freshness: 12% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Solar-powered Watches:** The rise of eco-conscious consumers creates an opportunity for growth in the solar-powered watch market, with potential to disrupt traditional battery-powered watches. - **Limited Edition Collections:** Creating limited edition collections that embody a unique location or experience can create a sense of exclusivity and adventure for consumers seeking unique products. - **Eco-friendly Movements:** As customers become increasingly concerned with the environment, companies that prioritize eco-friendly design and materials can differentiate themselves in the crowded watch market. ### Who This Affects Most - **Fashion and Accessories:** Solar-powered watches can create an opportunity for innovation and differentiation for fashion and accessory brands looking to attract eco-conscious consumers. - **Outdoor Retail:** The Solar-Powered Field Watch collection could disrupt traditional outdoor watches by providing a unique and eco-friendly alternative for nature enthusiasts. - **Crowdfunding Platforms:** Platforms such as Kickstarter offer opportunities for small and emerging brands to gain exposure and funding for unique and innovative products like CA Watch Co.'s Solar-Powered Field Watch. ## Related on Trend Hunter - [Autonomous Solar-Powered Watches](https://www.trendhunter.com/trends/exoskeleton-solar-watches.md) - [Solar-Powered Military-Grade Timepieces](https://www.trendhunter.com/trends/momentum-udt-eclipse-synch-solar.md) - [Outback-Inspired Timepieces](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner.md) - [Advanced GPS Watches](https://www.trendhunter.com/trends/astron-gps-solar.md) - [Rope-Inspired Timepiece Designs](https://www.trendhunter.com/trends/solarpowered-watches1.md) - [Ocean Plastic Watch Collaborations](https://www.trendhunter.com/trends/surfrider-foundation-1.md) - [Solar-Powered Rugged Smartwatches](https://www.trendhunter.com/trends/instinct-3-tactical.md) - [Ultra-Durable Sand-Textured Timepieces](https://www.trendhunter.com/trends/luminox-atacama-field-watch.md) - [Striking Indigo-Dyed Timepieces](https://www.trendhunter.com/trends/citizen-30th-anniversary-ecodrive-aq410626l.md)