# Cognitive Performance Drinks C4 Smart Energy is a Brain-Boosting Beverage By Laura McQuarrie | Published 2020-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/c4-smart-energy References: [prnewswire](https://www.prnewswire.com/news-releases/new-c4-smart-energy-unlocks-superbrain-performance-300999787.html) & [c4energy](https://c4energy.com/products/c4-smart-energy-carbonated) C4, known for its pre-workout supplements and performance drinks for energy and endurance, is now introducing [C4 Smart Energy](https://www.trendhunter.com/trends/c4-smart-energy-drinks) as a "better-for-you mental performance energy drink." The brain-boosting beverage is available in a variety of flavors, including Cotton Candy, Peach Mango Nectar, Electric Sour and Freedom Ice, all of which are free from sugar, calories and carbs. This C4 drink sets itself apart from the brand's other releases focused on physical performance, as it features [InnovaTea](https://www.trendhunter.com/trends/wellness-drinks) and [Cognizin](https://www.trendhunter.com/trends/new-gummy-blends), patented and clinically studied form of citicoline. The beverage is full of naturally derived caffeine from tea to increase energy and alertness, plus other ingredients that have been proven to support mental focus, recall and attention. With its new brain-boosting beverages, C4 is inviting consumers to "unleash their inner Einstein." Image Credit: C4 ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 34% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Brain-boosting Beverages:** The introduction of C4 Smart Energy as a brain-boosting beverage presents an opportunity for the beverage industry to tap into the growing demand for cognitive performance drinks. - **Sugar-free Energy Drinks:** C4 Smart Energy's sugar-free formula highlights an emerging trend in the energy drink market, providing an opportunity for the beverage industry to cater to health-conscious consumers. - **Naturally Derived Caffeine:** The use of naturally derived caffeine from tea in C4 Smart Energy creates an opportunity for the beverage industry to meet the demand for more natural and healthier energy sources. ### Who This Affects Most - **Beverage Industry:** The launch of C4 Smart Energy opens up new possibilities for innovation in the beverage industry, specifically targeting cognitive performance drinks. - **Health and Wellness Industry:** C4 Smart Energy's sugar-free and calorie-free formulation aligns with the growing health and wellness trend, presenting an opportunity for the industry to cater to health-conscious consumers. - **Natural Energy Market:** C4 Smart Energy's use of naturally derived caffeine taps into the natural energy market, offering an opportunity for the industry to provide alternatives to artificial energy sources. ## Related on Trend Hunter - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Pocket-Sized Sports Energy Shots](https://www.trendhunter.com/trends/c4-performance-energy-shots.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-mango-fuego.md) - [Low-Calorie Cognitive Beverages](https://www.trendhunter.com/trends/tapout-cognitive-energy.md) - [Performance-Boosting Beverages](https://www.trendhunter.com/trends/sparkling-energy-drinks.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Nootropic Smart Sodas](https://www.trendhunter.com/trends/brainpop.md)