# Zero-Sugar Energy Drinks C4 Smart Energy Natural Zero Has No Calories or Artificial Flavors By Laura McQuarrie | Published 2021-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/c4-smart-energy-natural-zero References: [prnewswire](https://www.prnewswire.com/news-releases/c4-smart-energy-debuts-natural-zero-energy-drink-made-with-high-quality-ingredients-that-deliver-real-results-301278080.html) & [C4Energy](http://www.C4Energy.com/) C4 Smart Energy Natural Zero is a new performance energy drink that's powered by plants and free from sugar, calories, artificial sweeteners and flavors. The canned beverage is a plant-based energy drink that promotes energy and alertness with green tea extract and Cognizin citicolin to support brain health and focus. The refreshing Cherry Lime, Blackberry and Grapefruit flavors are naturally sweetened with stevia and the formulas are free from artificial colors and dyes. These new beverages have been in the works for several years and they are helping to expand the [C4 Energy product family](https://www.trendhunter.com/trends/c4-energy-cereal-killer) with choices for [uncompromising consumers](https://www.trendhunter.com/trends/oasis-energy-drink). Rajaa Grar, Chief Marketing & Digital Officer of [Nutrabolt](https://www.trendhunter.com/trends/c4-smart-energy-drinks), says "C4 Smart Energy Natural Zero formula speaks to a new and growing wave of energy drink fans, who are seeking a better-for-you alternative to the traditional, high sugar content energy drinks." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 20% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Zero-sugar Energy Drinks:** The trend towards zero-sugar energy drinks using natural sweeteners is disrupting the traditional high-sugar content energy drink market. - **Plant-based Performance:** The trend towards plant-based ingredients for performance drinks is disrupting the traditional animal-based ingredients market. - **Brain Health Focus:** The trend towards energy drinks with added brain health ingredients is disrupting the traditional focus solely on caffeine and energy ingredients. ### Who This Affects Most - **Beverage Industry:** The beverage industry can explore introducing more zero-sugar energy drinks with natural sweeteners to meet the demand from consumers seeking healthier beverage alternatives. - **Plant-based Industry:** The plant-based industry can explore providing plant-based ingredients for performance drinks as an alternative to animal-based ingredients. - **Supplement Industry:** The supplement industry can explore adding more brain health ingredients to energy drinks to meet the growing demand from consumers for improved cognitive function and focus. ## Related on Trend Hunter - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Superbrain Performance Beverages](https://www.trendhunter.com/trends/c4-smart-energy-drink.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Color-Changing Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Peachy Candy Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md)