# Superbrain Performance Beverages C4 Smart Energy Delivers Peak Focus & Energy By Laura McQuarrie | Published 2022-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/c4-smart-energy-drink References: [prnewswire](https://www.prnewswire.com/news-releases/c4-energy-announces-bold-new-superbrain-performance-claims-for-its-smart-energy-product-line-301533844.html) & [cellucor](https://cellucor.com/pages/c4-energy)  Performance energy drink brand [Nutrabolt](https://www.trendhunter.com/trends/candy-flavored-energy-drinks) newly introduced clinical trial study claims on the benefits of [C4 Smart Energy](https://www.trendhunter.com/trends/c4-smart-energy-drinks) that back up the better-for-you benefits and cognitive performance features of its drinks. A study conducted at the [University of Iowa](https://www.trendhunter.com/trends/new-history) focused on testing the cognitive and mental performance effects of C4 Smart Energy, and the results back up C4 Smart Energy as a cognitive performance drink that delivers peak focus and energy. Study participants found that drinking just one beverage helped with amplifying everything from gaming performance and energy levels to short-term recall, information processing, concentration and mental multi-tasking. The so-called "superbrain" performance beverage is now also being introduced in a refreshing new Watermelon Burst flavor for summer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 38% | Activity: 70% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Performance Energy Drink Market:** There is an opportunity for brands to invest in creating better-for-you energy drinks that also have cognitive performance-enhancing properties. - **Cognitive Performance-enhancing Beverages:** There is an opportunity for companies to explore and invest in creating beverages specifically formulated to enhance cognitive performance. - **University Conducted Clinical Trials:** There is an opportunity for companies to partner with universities to conduct clinical trials to back up the benefits and claims of their products. ### Industries Being Reshaped - **Sports and Fitness Industry:** This industry can benefit from offering better-for-you energy drinks to athletes and fitness enthusiasts who need an energy boost and cognitive performance enhancement during their workouts. - **Beverage Industry:** This industry can benefit from investing in R&D to create beverages with cognitive performance-enhancing properties for the growing consumer interest in functional foods and drinks. - **Academic Research Industry:** This industry can benefit from partnering with food and beverage companies to conduct clinical trials on the efficacy of their products and consulting on developing products with specific cognitive performance-enhancing properties. ## Related on Trend Hunter - [Natural Caffeine Energy Drinks](https://www.trendhunter.com/trends/c4-smart-energy-drinks.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Mental Focus-Promoting Energy Drinks](https://www.trendhunter.com/trends/kewe-energy.md) - [Pocket-Sized Sports Energy Shots](https://www.trendhunter.com/trends/c4-performance-energy-shots.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-mango-fuego.md) - [Nootropic Productivity Drinks](https://www.trendhunter.com/trends/productivity-drink.md) - [Color-Changing Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md)