# Peachy Candy Energy Drinks C4 Performance Energy Jolly Rancher Peach Has a Zero-Calorie Recipe By Michael Hemsworth | Published 2025-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach References: [bevnet](https://www.bevnet.com/news/2025/new-products-c4-teams-with-jolly-rancher-zing-zang-joins-the-pickle-craze) & [cellucor](https://cellucor.com/pages/c4-energy)  The C4 Performance Energy Jolly Rancher Peach energy drink is the latest collaboration between the dietary supplement brand and The [Hershey Company](https://www.trendhunter.com/trends/c4-whey-protein-powder) candy brand that will deliver impressive flavor and function for athletes. The drink comes in at 16-ounces per can, which is packed with 200mg of caffeine along with key nutrients including niacin, vitamin B12 and Betapower to help with muscle cell hydration. The drink has a [zero sugar formulation](https://www.trendhunter.com/trends/lucozade-alert-mango-peachade-zero-sugar) to give it a guilt-free profile that's perfect for consumers to enjoy as part of their balanced lifestyle. The C4 Performance Energy Jolly Rancher Peach energy drink is one of several [co-branded flavored supplement products](https://www.trendhunter.com/trends/pez-candy) hitting the market that leverage the familiarity of major food brands to catch the attention of shoppers. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 71% | Activity: 83% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Flavor-co-branded Supplements:** A surge in co-branded flavored supplements is transforming consumer expectations by blending beloved candy flavors with functional nutrition products. - **Zero-calorie Energy Formulations:** Zero-calorie energy drinks are emerging as a popular choice among health-conscious consumers seeking functional beverages without added sugars. - **Nutrient-enriched Sports Drinks:** Sports beverages infused with key nutrients such as niacin, vitamin B12, and Betapower are gaining traction for their ability to enhance athletic performance and recovery. ### Industries Being Reshaped - **Functional Beverage Industry:** Innovations in combining traditional soft drinks with supplements are particularly relevant in the functional beverage industry, supporting new product developments. - **Confectionery Branding Collaborations:** The confectionery industry is finding new opportunities by partnering with non-traditional sectors, promoting branded flavors in diverse product categories. - **Sports Nutrition Market:** The sports nutrition market is experiencing growth through offerings that merge hydration with enhanced flavor profiles, appealing to athletes seeking effective and pleasant-tasting products. ## Related on Trend Hunter - [Hard Candy Energy Drinks](https://www.trendhunter.com/trends/jolly-rancher-energy-drinks.md) - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Candy-Flavored Performance Mixes](https://www.trendhunter.com/trends/c4-energy-aminos.md) - [Candy-Flavored Energy Drinks](https://www.trendhunter.com/trends/c4-energy-x-skittles.md) - [Collaboration Candy Energy Drinks](https://www.trendhunter.com/trends/c4-energy-millions-apple.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Popsicle-Inspired Energy Drinks](https://www.trendhunter.com/trends/flavors-of-summer.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-mango-fuego.md) - [Dry Peach Energy Drinks](https://www.trendhunter.com/trends/monster-nitro-cosmic-peach.md)