# Amusing Auto Safety Campaigns Instabomb by C4 Lounge Shows How to Avoid the Unexpected By Laura McQuarrie | Published 2014-05-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/c4-lounge References: [designyoutrust](http://designyoutrust.com/2014/05/citroen-c4-instabomb/) & [citroenc4lounge.ar](http://www.citroenc4lounge.com.ar/) With the C4 Instabomb campaign, [Citroën's](https://www.trendhunter.com/trends/citroen-c3-aircross) C4 Lounge proves that it's a fun car as well as a safe one. The C4 Lounge has a reverse camera that was made the central focus of the C4 Instabomb campaign, targeting the most influential [Instagram](https://www.trendhunter.com/trends/augmented-reality-driving-game) users in Brazil and any time these people posted a photobomb, the 'C4Instabomb' account would make a comment, explaining how these unexpected situations could be avoided with C4 Lounge's reverse camera. The C4Instabomb account on Instagram is full of pictures and more information on the car, which got a lot of traffic from being on these highly popular photo posts. Although the campaign did not interact with pictures as well as something like the [Dallas Pets Alive! 'Muttbombing' campaign](http://www.trendhunter.com/trends/dallas-pets-alive), the results managed to up the number of requests to test drive the C4 Lounge by 15%. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Interactive Social Media Safety Campaigns:** Car companies can utilize interactive social media campaigns to educate people about their car's safety technology in a fun and engaging way. - **Influencer Marketing for Car Safety:** Partnering with influential social media users can increase brand awareness and generate interest for car safety features. - **Gamification of Auto Safety Education:** Car companies can create interactive games and challenges that educate drivers about safety technology in a fun and engaging way. ### Who This Affects Most - **Automotive Industry:** Car companies can use interactive social media campaigns and gamification to educate people about their car's safety technology. - **Social Media Marketing Industry:** Utilizing influential social media users in awareness campaigns can increase interest and brand awareness. - **Education and Training Industry:** Car companies can create games and challenges that educate drivers about safety technology in a fun and engaging way. ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md)