# Candy-Flavored Energy Drinks C4 Energy x Skittles is a High-Performance, Bold & Fruity Flavor By Laura McQuarrie | Published 2022-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/c4-energy-x-skittles References: [prnewswire](https://www.prnewswire.com/news-releases/c4-energy-x-skittles-301472143.html) & [C4Energy](http://www.C4Energy.com/)  C4 Energy x Skittles is a collaborative new flavor that captures the essence of the bold, fruity candy in the form of a high-performance energy drink backed by quality-tested and clinically studied ingredients. This new canned beverage from C4 joins its lineup of [candy-inspired energy drinks](https://www.trendhunter.com/trends/kxr-readytodrink) and follows the success of a previously released [Starburst flavor](https://www.trendhunter.com/trends/c4-original-x-bubble-yum). This second collaboration between C4 and Mars Wrigley invites fans to "sip the rainbow" and support peak physical performance, all without sugar and artificial colors. To introduce this bold new candy-inspired flavor to the world, the brands teamed up with social media stars, TV show contestants and others who will be sharing custom video content. Additionally, the C4 Energy Mobile [Candy Shop](https://www.trendhunter.com/trends/performance-energy-drink1) will be traveling across the coast to treat fans of both brands at every stop. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 71% | Activity: 82% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Candy-inspired Energy Drinks:** Brands can create more flavors of energy drinks inspired by popular candy brands to tap into the market of fans of both energy drinks and candy. - **Collaboration Between Energy Drinks and Candy Brands:** Energy drink brands can collaborate with popular candy brands to create unique and innovative flavor profiles for their products. - **Social Media Influencer Marketing:** Brands can leverage the reach of social media influencers to introduce and promote new products to their target audience. ### Industries Being Reshaped - **Energy Drink:** Energy drink companies can create more flavors inspired by popular candy brands to appeal to a wider audience. - **Candy Industry:** Candy companies can collaborate with energy drink brands to create new products that combine the flavors of their popular candies with the energizing effects of energy drinks. - **Social Media Marketing:** Marketing agencies can offer social media influencer marketing services to energy drink and candy brands looking to promote their products to a wider audience. ## Related on Trend Hunter - [Candy-Inspired Performance Energy Drinks](https://www.trendhunter.com/trends/performance-energy-drink1.md) - [Popsicle-Inspired Energy Drinks](https://www.trendhunter.com/trends/flavors-of-summer.md) - [Candy-Flavored Performance Mixes](https://www.trendhunter.com/trends/c4-energy-aminos.md) - [Collaboration Candy Energy Drinks](https://www.trendhunter.com/trends/c4-energy-millions-apple.md) - [Nostalgic Orange Energy Drinks](https://www.trendhunter.com/trends/c4-energy-3.md) - [Hard Candy Energy Drinks](https://www.trendhunter.com/trends/jolly-rancher-energy-drinks.md) - [Peachy Candy Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-jolly-rancher-peach.md) - [Candy-Flavored Beverages](https://www.trendhunter.com/trends/skittles-drinks.md) - [Color-Changing Energy Drinks](https://www.trendhunter.com/trends/c4-ultimate-energy-frost-collection.md)