# Creativity-Focused Business Conferences C2 Montréal Drives Thinking in a Variety of Creative Ways By Amy Duong | Published 2019-11-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/c2-montral References: [c2montreal](https://www.c2montreal.com/register/?utm_source=youtube&utm_medium=lickstats&utm_campaign=register2019&utm_term=&utm_content=5dc42f4956229326051fdd44#/) C2 Montréal is described as the "[most forward-thinking business event](https://www.trendhunter.com/trends/spar-transform) in the world" -- this claim is backed by numerous attendees and speakers in a variety of industries. It is a conference that drives inspiration through highly creative approaches to learning. In a short video that captures the essence of the conference, it features Sir Richard Branson, Bobbi Brown, Diane Von Furstenberg, Snoop Dogg, and more. It breaches all traditional concepts of what a business conference should be. The experience showcases [idea-driven workshops](https://www.trendhunter.com/trends/career-lab) that seat attendees literally up in the air, parties, yoga, [creating murals](https://www.trendhunter.com/trends/unleash-your-genius), and more. There are experts in a plethora of industries sharing their knowledge and experience in a number of interactive ways. Image Credit: C2 Montreal ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) ## Key Themes ### Key Themes Behind This Trend - **Creativity-focused Business Conferences:** Opportunity for businesses to disrupt traditional conference experiences and think outside the box. - **Interactive Learning Approaches:** Opportunity to engage attendees in various hands-on, idea-driven workshops. - **Diversification of Expertise:** Opportunity to bring in experts from a variety of industries and offer unique perspectives on business issues. ### Where This Applies - **Event Planning:** Opportunity for event planners to explore creative approaches to conferences and differentiate themselves from traditional offerings. - **Education and Training:** Opportunity for educational institutions to incorporate more interactive, experiential learning approaches into their curriculum. - **Marketing and Advertising:** Opportunity for marketers to create more engaging brand experiences for consumers through immersive marketing events and activations. ## Related on Trend Hunter - [High-End Health-Focused Conferences](https://www.trendhunter.com/trends/the-assembly.md) - [DJ-Enhanced Morning Parties](https://www.trendhunter.com/trends/morning-parties.md) - [Luxury Experiential Event Brands](https://www.trendhunter.com/trends/the-concierge-club.md) - [Innovative Accountant Conferences](https://www.trendhunter.com/trends/xerocon.md) - [Immersive DIY Conventions](https://www.trendhunter.com/trends/diy-con.md) - [Bar-Centric Lecture Events](https://www.trendhunter.com/trends/sip-and-learn.md) - [Comprehensive Self-Care Events](https://www.trendhunter.com/trends/wellness-oasis.md) - [Caribbean-Inspired Gifting Suites](https://www.trendhunter.com/trends/the-well-connected.md) - [Immersive NFT Experiences](https://www.trendhunter.com/trends/immersive-nft-experience.md)