# Locked Social Media Hangers This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes By Laura McQuarrie | Published 2014-06-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/c-and-a-fashion References: [creativecriminals](http://creativecriminals.com/c-a/fashion-lock-facebook) & [cea.br](http://www.cea.com.br/fashionlock) Fashion is a funny thing—a designer brand name can make something ordinary seem extraordinary, as this C&A Fashion experiment proves. The fast fashion line in Brazil wanted to do something extra special to promote the launch of its new collection, signed by [Calvin Klein](https://www.trendhunter.com/trends/calvin-klein-hair-body-perfume-mists) designer Francisco Costa. In order to present the garments as exclusive, a few pieces from the collection were put on display, but they were made to be just out of reach. Each of the garments was displayed on a locked hanger, which would only open when a certain number of [Facebook](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) likes was collected. When unlocked, all of the women who liked the garment received a virtual key on their smartphones to scan the lock and the first one to make it to the store and free the garment from the hanger got the [exclusive item](https://www.trendhunter.com/trends/hiddenny-x-ugg). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 70% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Locked Hanger Marketing:** Brands are using social media to create interactive and engaging experiences, such as locked hangers on displays, to promote new products and create buzz. - **Experiential Retail:** Retailers are exploring ways to create immersive experiences for shoppers, such as gamification and technology-driven activations, to drive foot traffic and increase sales. - **Social Media Triggered Events:** Events and promotions are incorporating social media and requiring a certain level of engagement before unlocking a product or experience, creating excitement and encouraging social sharing. ### Who This Affects Most - **Fashion Retail:** The fashion industry can utilize technology to create unique and interactive in-store experiences, such as locked hangers, to attract customers and increase sales. - **Marketing:** Marketers can leverage social media and gamification tactics to create buzz and drive engagement for product launches and events. - **Technology:** Developers can create new solutions and technologies to enable these interactive experiences, such as virtual keys and social media triggers, for retailers and brands to use in their marketing strategies. ## Related on Trend Hunter - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [AR Bracelet Billboards](https://www.trendhunter.com/trends/tiffany-lock-bracelet.md) - [Urban Egg Installations](https://www.trendhunter.com/trends/humansized-egg-installation.md) - [Experiential Luggage Events](https://www.trendhunter.com/trends/beis-bloomingdales-takeover.md) - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md) - [Gamified Fashion Customizations](https://www.trendhunter.com/trends/dkny-x-fashionverse.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Limited Collaborative Streetwear](https://www.trendhunter.com/trends/hiddenny-x-ugg.md)