# Lumber Hive Branding Bzzz Armenian Honey Packaging References its Contents' Natural Quality By Amelia Roblin | Published 2012-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bzzz-armenian-honey-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/06/bzzz.html) & [backbonecreative](http://backbonecreative.com/) Packaging so often refers to a cardboard box or a plastic film, but this is certainly not the case for Bzzz Armenian Honey packaging. Several pieces of [treated timber](https://www.trendhunter.com/trends/hunter-luxury) have been combined to produce an incredibly unique and visually appealing protective cover for the jar inside that makes the product really stand out on the shelf. Designer Stepan Azaryan of Bone Creative explains that many companies have forgone the opportunity to dress up natural commodities like this sweet bee-made treat. This project marks a deliberate effort to enhance the visual image of the scrumptious spread, even though it may not need the extra marketing. Bzzz Armenian Honey packaging comprises a cap, a base and four smoothly sanded rings in the middle, all threaded with a rope handle to produce the endearing [appearance of a beehive](https://www.trendhunter.com/trends/shannan-beehive-observation-cabin). ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 69% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Natural Packaging:** Opportunity to create unique and visually appealing packaging for natural products using eco-friendly materials. - **Sustainable Branding:** Incorporating sustainability and eco-friendliness into brand imaging and packaging to appeal to environmentally conscious consumers. - **Creative Packaging Design:** Opportunity to think outside the box and create unique packaging designs to make products stand out and attract consumer attention. ### Industries Being Reshaped - **Food Packaging:** Opportunity to explore more creative and visually interesting packaging designs for food products using eco-friendly materials. - **Luxury Packaging:** Opportunity to create eco-friendly luxury packaging designs to appeal to high-end consumers looking for products with natural or sustainable branding. - **Consumer Goods:** Opportunity to incorporate unique and visually appealing packaging designs across a range of different consumer goods to stand out in a crowded market. ## Related on Trend Hunter - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Pure-Grade Honey Sticks](https://www.trendhunter.com/trends/beefamily-honey-stick.md) - [To-Go Honey Sticks](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md)