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# AR Puffer Jackets
The NFT Byte Jacket Can Be Worn with Snapchat's Body-tracking Tool

By Laura McQuarrie | Published 2021-03-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/byte-jacket
References: [campaignlive](https://www.campaignlive.co.uk/article/digital-agency-dept-creates-limited-edition-ar-puffer-jacket-snapchat/1711502)

Digital agency Dept created a limited-edition Byte jacket in [Snapchat](https://www.trendhunter.com/trends/augmented-reality-1) and it uses the app's body-tracking technology to allow virtual try-on experiences. The [augmented reality puffer jacket](https://www.trendhunter.com/trends/air-milano-jacket) is an exploration of the future of digital fashion, especially when it comes to NFTs, and the consumer desire for newness and ownership that doesn't necessarily rely on physical goods. A limited number of the "gravity-defying" [NFT](https://www.trendhunter.com/trends/snapchat-3) puffer jackets can be tried on in Snapchat. There's also a special augmented reality lens for buyers to share clips of themselves wearing the jacket in motion.

While there are many non-fungible tokens being purchased merely for the sake of owning a unique digital asset, the world of fashion is exploring the future of virtual wearables that can be worn and viewed through augmented and virtual reality.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 88% | Activity: 94% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **AR Fashion:** Creating augmented and virtual reality experiences for fashion items to enhance consumer experiences and virtual try-ons.
- **NFT Wearables:** Exploring the use of non-fungible tokens in the fashion industry to provide consumers with unique ownership and collectible digital assets.
- **Digital Fashion:** Developing new ways to create and showcase digital fashion through the use of emerging technologies such as augmented and virtual reality.

### Industries Being Reshaped

- **Fashion Retail:** Using augmented reality technology to provide virtual try-on experiences for customers, creating a potential shift in the way fashion items are marketed and sold.
- **Blockchain and Cryptocurrency:** Exploring the use of non-fungible tokens in the fashion industry as a new way to authenticate and sell digital assets, potentially disrupting traditional payment systems.
- **Creative Agencies:** Partnering with brands to conceptualize and create new digital fashion experiences using emerging technologies to enhance consumer engagement and brand awareness.

## Related on Trend Hunter

- [Digital NFT Hoodies](https://www.trendhunter.com/trends/ar-genesis-hoodie.md)
- [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md)
- [AR-Powered Shopping Features](https://www.trendhunter.com/trends/dress-up.md)
- [AR-Enabled Snapchat NFTs](https://www.trendhunter.com/trends/snapchat-3.md)
- [AR-Powered Try-On Rooms](https://www.trendhunter.com/trends/snapchat-7.md)
- [Gen-Z-Focused AR Campaigns](https://www.trendhunter.com/trends/tryon-haul-lens.md)
- [AR-Themed Jacket Concepts](https://www.trendhunter.com/trends/beta-ar.md)
- [AR Halloween Costume Try-Ons](https://www.trendhunter.com/trends/disguise-1.md)
- [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md)