# Ancient Ruins-Inspired Nails The BYS Cracked Nail Polish Will Crack Up Your Style By Joanne Lam | Published 2010-06-28 | Updated 2010-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bys-cracked-nail-polish References: [blogs.louloumagazine](http://blogs.louloumagazine.com/2010/06/cracking-up/) & [bys.au](http://www.bys.com.au/Fashion-Accessories/Cracked-Nail-Polish.aspx) The BYS Cracked Nail Polish will change the way you think of chipped nail polish. Made to actually crack after application, these interesting [nail color decorations](https://www.trendhunter.com/trends/nail-products) will have you craving the antique ruins look. Definitely a unique and interesting pattern to put on your nails, the BYS Cracked Nail Polish allows some [gorgeous pinks and purples](https://www.trendhunter.com/trends/beetles-gel-polish-emotional-spectrum) on your digits while keeping it natural with some built-in cracks. Check out its awesome effects in the featured gallery. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 72% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Cracked Nail Polish:** Opportunity for beauty brands to create innovative nail polish with crackle effects. - **Antique Ruins Look:** Opportunity for fashion brands to incorporate ancient ruins-inspired designs into clothing and accessories. - **Natural Cracked Nail Designs:** Opportunity for nail artists to offer natural-looking cracked nail designs as a trendy nail art option. ### Who This Affects Most - **Beauty Products:** Disruptive innovation opportunity for beauty brands to develop unique nail polish products with cracked effects. - **Fashion:** Disruptive innovation opportunity for fashion brands to integrate ancient ruins-inspired designs into their collections. - **Nail Art:** Disruptive innovation opportunity for nail artists to offer natural-looking cracked nail designs as a popular nail art option. ## Related on Trend Hunter - [Gem-Infused Nail Polishes](https://www.trendhunter.com/trends/fabled-gemgel.md) - [Glass Art-Inspired Nail Polishes](https://www.trendhunter.com/trends/glazed-glass-collection.md) - [Puzzle Cube-Inspired Nail Kits](https://www.trendhunter.com/trends/orly-x-rubiks.md) - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md) - [Transformative Nail Treatments](https://www.trendhunter.com/trends/orly-beauty-ph-perfector.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md) - [Four-In-One Nail Polishes](https://www.trendhunter.com/trends/fourinone-nail-polis.md) - [Color-Shifting Smart Press-Ons](https://www.trendhunter.com/trends/ipolish.md) - [Multidimensional Press-On Nails](https://www.trendhunter.com/trends/kiss-colorfx-by-impress.md)