# Cosmetic Anniversary Soirees The BYS Cosmetics Brand Hosted a Three Year Anniversary Dinner Party By Ady Floyd | Published 2015-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bys-cosmetics References: [philstar](http://www.philstar.com/entertainment/2015/09/25/1503575/celebrating-3-glam-years-bys-philippines) & [starsphotog.wordpress](https://starsphotog.wordpress.com/2015/09/24/celebrating-3-glam-years-of-bys-philippines/) The BYS Cosmetics brand hosted a private dinner party to celebrate the company's [three year anniversary](https://www.trendhunter.com/trends/the-loccitane-group). This [luxurious event](https://www.trendhunter.com/trends/light-club-20) was titled "3 Glam Years: Bigger. Bolder. Brighter." The entire evening was dedicated to the company and its employees. It was hosted at One Esplanade in Pasay City last month. The evening consisted of [dinner and speeches](https://www.trendhunter.com/trends/sweet-fire-cafe-x-la-mer) from guests such as Jacob Benedicto, BYS Cosmetics founder Ed Aitken and iFace Inc. president Tony Chua. The event brings a unique celebratory experience directly to those who work hard for the brand each day. Instead of traditional brand giveaways or publicity stunts, this internal event focused on BYS Cosmetics' behind-the-scenes contributors. Each guest experienced a red carpet, music and a delicious meal. By celebrating the team behind the brand, this BYS Cosmetics event encouraged a positive work environment while honoring the dedication of its employees. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 63% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Internal Employee Celebrations:** Companies can increase employee morale and motivation by hosting private events to celebrate their employees' hard work and dedication instead of traditional brand giveaways and publicity stunts. - **Company Anniversary Celebrations:** Celebrating a company's anniversary with luxurious events can increase brand loyalty and enhance the company's reputation, both internally and externally. - **Inclusive Corporate Culture:** Creating an inclusive corporate culture where all employees are recognized and celebrated can improve productivity and foster a positive work environment. ### Sectors Adopting This - **Cosmetics:** Cosmetics companies can host private events to celebrate employee contributions and increase brand loyalty internally and externally. - **Corporate Event Planning:** Event planning firms can offer unique and creative ideas for internal employee celebrations to improve corporate culture and enhance brand reputation. - **Human Resources:** HR departments can plan and organize internal employee events as a way to boost morale and create a more inclusive and positive work environment for the staff. ## Related on Trend Hunter - [Anniversary-Celebrating Cosmetic Lines](https://www.trendhunter.com/trends/anniversary-vault.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [London-Based Skincare Events](https://www.trendhunter.com/trends/byoma-2.md) - [Uniquely Commemorative Skincare Pop-Ups](https://www.trendhunter.com/trends/beauty-night-market.md) - [Celebrative Skincare Pop-Ups](https://www.trendhunter.com/trends/cerave-commemorates-20-years.md) - [Celebratory Cosmetic Collections](https://www.trendhunter.com/trends/pixi-25-years-of-glow-collection.md) - [Modern Newsstand Skincare Pop-Ups](https://www.trendhunter.com/trends/neutrogena-x-aire.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Cake-Inspired Lip Oil Launches](https://www.trendhunter.com/trends/well-people1.md)