# Empowering Canadian Swim Brands Byron Bay Offers a Range of Inclusive Swim and Resort Wear By Grace Mahas | Published 2022-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byron-bay References: [byronbayswim](https://www.byronbayswim.com/) Byron Bay is a Montreal-based swimwear brand that "believes in the empowerment of women of all body types and sizes." The company was founded by Amélie Marcoux, a mother of five and business development, sales, and merchandising fashion veteran with over 20 years in the industry. The company seeks to fill a void in the market of [swim and resort wear](https://www.trendhunter.com/trends/resort-wear-collection) that can be both flattering and functional. The brand offers [versatile pieces](https://www.trendhunter.com/trends/dandy-del-mar) made from [recycled nylon spandex](https://www.trendhunter.com/trends/versatile-sustainable-swimwear) that are packaged in eco-friendly materials. As Amélie explains - “My team and I are women in our 40s, who, like you, deserve a quality swimsuit which flatters our bodies, functions the way we need, and can help simplify our extremely busy lives. Turns out, this is easier said than done - until now! After years of searching and finding nothing, I created Byron Bay with my passionate team of like-minded women to finally make it a reality – no matter your age or body type, every woman deserves her place in the sun.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 32% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Swimwear:** Byron Bay's focus on empowering women of all body types and sizes creates an opportunity for other brands to embrace inclusive swimwear and cater to a wider consumer base. - **Sustainable Fashion:** Byron Bay's use of recycled nylon spandex and eco-friendly packaging highlights the growing trend towards sustainable fashion and encourages other brands to follow suit. - **Women-owned Businesses:** Byron Bay's all-women team led by founder Amélie Marcoux represents the increasing success and importance of women-owned businesses in the fashion industry. ### Where This Applies - **Swimwear:** Byron Bay's mission to provide flattering and functional swimwear creates opportunities for other swimwear brands to rethink their product offering and cater to a diverse consumer base. - **Fashion:** Byron Bay's sustainable and inclusive approach to fashion sets an example for the fashion industry to embrace more eco-friendly and diverse practices. - **Retail:** Byron Bay's success as a women-owned fashion brand demonstrates the potential for retail businesses to prioritize diversity and inclusivity in their offerings and company culture. ## Related on Trend Hunter - [Wellness Focused Swimwear](https://www.trendhunter.com/trends/bathing-belle.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Inclusive Sustainable Swimwear](https://www.trendhunter.com/trends/versatile-sustainable-swimwear.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Comfort-Forward Swimsuit Capsules](https://www.trendhunter.com/trends/onewith-x-claire-buckley.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md)