# Scented Dry Shampoo Collaborations OUAI and Byredo's Dry Shampoo Helps You Skip the Conditioner By Ell Smith | Published 2020-08-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byredos-dry-shampoo References: [hypebae](https://hypebae.com/2020/8/byredo-ouai-super-dry-shampoo-collaboration-limited-edition-release-price-jen-atkin-ben-gorham) & [theouai](https://theouai.com/) Those who have woken up in the morning with little time to spare are familiar with the rush to fix one's hair without washing it in the shower -- thanks to [OUAI](https://www.trendhunter.com/trends/ouai-and-dedcool) and [Byredo's](https://www.trendhunter.com/trends/byredo-desert-dawn) dry shampoo, this is all possible. The new product cleverly utilizes OUAI's haircare formula, which seamlessly soaks up access oil to provide a fresh out of the shower look, while Byredo's scent completes the routine. Byredo, a perfume company, was the perfect choice to partner with OUAI on this product, who wanted to create a dry shampoo that was refreshing without being overpowering. This formula uses the scent 'Mojave Ghost' which features notes of ambrette, magnolia, sandalwood and violet and cedarwood. Image Credit: Ouai ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 84% | Activity: 99% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Scented Dry Shampoo Products:** Opportunities for collaborations between haircare and perfume companies to create innovative dry shampoo products that provide scent and refreshness without being overpowering. - **Multi-functional Haircare Products:** Opportunities for haircare companies to develop multi-functional products such as dry shampoos that not only refresh the hair but also provide scent and haircare benefits. - **Eco-friendly Dry Shampoos:** Opportunities for haircare companies to create eco-friendly alternatives to traditional dry shampoos using sustainable ingredients and packaging materials. ### Sectors Adopting This - **Haircare Industry:** The haircare industry can benefit from collaborating with perfume companies to create innovative dry shampoo products that provide a unique scent and haircare benefits. - **Perfume Industry:** Perfume companies can expand their product line by collaborating with haircare companies to create scented dry shampoo products that refresh hair and provide a unique fragrance. - **Sustainable Beauty Industry:** The sustainable beauty industry can benefit from developing eco-friendly dry shampoos that use natural and sustainable ingredients and packaging materials. ## Related on Trend Hunter - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Tropically Scented Dry Shampoos](https://www.trendhunter.com/trends/amika-x-ellis-brooklyn.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Luxe Laundry Detergent Collabs](https://www.trendhunter.com/trends/ouai-and-dedcool.md) - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md)