# Austere Artisan Fragrance Shops The Byredo Shop in Soho is the Swedish Brand's First in the US By Rebecca Byers | Published 2015-09-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/byredo References: [superfuture](http://superfuture.com/supernews/new-york-byredo-store-opening) Located on New York City's Wooster Street, the new [Byredo](https://www.trendhunter.com/trends/perfume-library) store by brand founder Ben Gorham & Swedish architect Christian Halleröd is a stunning simplistic retail space from the cult Stockholm-based brand. The elegant [SoHo](https://www.trendhunter.com/trends/bash-flagship-store) boutique features upleveled materials such as Canadian douglas fir ceiling beams and a large monumental glass block that elevate the space to the atmosphere of a [contemporary art gallery](https://www.trendhunter.com/trends/museuminspired-highfashion). Achieving an understated Scandinavian aesthetic, the recently opened Byredo store features the brand's range of artisanal fragrances and leather accessories. Later, the boutique will include a bespoke leather and fragrance atelier. The inclusion of leather and eyewear offerings from the brand speak to the expansion that Ben Gorham has been working on for some time. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 36% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Fragrance Retail:** Opportunity for other brands to create unique retail spaces that elevate the shopping experience to that of an art gallery. - **Bespoke Ateliers:** The inclusion of a bespoke leather and fragrance atelier showcases the demand for customized products and experiences. - **Expansion of Premium Brands:** The inclusion of leather and eyewear offerings demonstrates the trend of premium brands expanding into new product categories. ### Sectors Adopting This - **Retail:** Retailers can take inspiration from the Byredo store and create elevated, minimalist spaces that provide a unique shopping experience. - **Fragrance:** The trend of artisan fragrance retail offers opportunities for fragrance brands to showcase their products in curated, aesthetically pleasing environments. - **Luxury Goods:** The expansion of premium brands into new product categories, such as eyewear and leather accessories, presents growth opportunities for the luxury goods industry. ## Related on Trend Hunter - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Tranquil Retail Environments](https://www.trendhunter.com/trends/neom-wellbeing.md) - [Parisian-Inspired High-End Fashion Boutiques](https://www.trendhunter.com/trends/us-boutique.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Cozy Fashion Flagship Stores](https://www.trendhunter.com/trends/bash-flagship-store.md) - [Architecturally Inspired Luxury Boutiques](https://www.trendhunter.com/trends/luxury-boutique.md) - [Autoshop-Transformed Skincare Boutiques](https://www.trendhunter.com/trends/malingoetz-1.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md)