# Exclusive Phygital Perfumes This Byredo Perfume Connects to a Non-Fungible Token Via NFC Tag By Laura McQuarrie | Published 2022-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byredo-perfume References: [nfcw](https://www.nfcw.com/2022/07/18/378064/luxury-brand-to-use-nfc-to-connect-physical-perfumes-with-unique-nfts/) [Byredo](https://www.trendhunter.com/trends/web3) perfumes are known for their avant-garde style and the luxury brand is giving collectors the chance to create customized scents in the form of NFTs. A user's selected digital ingredients will be turned into a real, limited-edition scent, complete with a numbered bottle an NFC tag that can be tapped to access the non-fungible token. The digital collectible can be "worn" as an aura in an [avatar ecosystem](https://www.trendhunter.com/trends/light-blue-island-on-roblox) from digital fashion company [Rtfkt](https://www.trendhunter.com/trends/rimowa-4). This unique experience plays with the senses in the metaverse. "A single scent is incapable of representing this virtual world," says Byredo founder Ben Gorham, "so we formulated a lexicon of elements that collectors can combine at will to make something entirely unique." ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 81% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Nft-enabled Customized Scents:** Providing personalized, limited-edition perfumes as NFTs creates new opportunities for luxury brands to connect with collectors and tap into the growing digital economy. - **Phygital Fragrance Ecosystems:** As a bridge between physical and virtual worlds, NFC-enabled perfumes that can be represented in digital avatars point to opportunities for further innovation in the metaverse. - **Virtual Scent Lexicons:** By creating a language of scent elements, Byredo is disrupting traditional perfume creation methods and allowing customers to tailor their experience to their unique preferences. ### Who This Affects Most - **Luxury Perfumeries:** The use of NFTs challenges traditional conceptions of what it means to own a luxury object and represents a chance to experiment with new business models and target younger, tech-savvy audiences. - **Digital Fashion:** By integrating with Rtfkt's avatar ecosystem and using NFC technology, Byredo is disrupting the way people experience fashion and beauty in the virtual world. - **Blockchain-enabled Retail:** The use of blockchain technology to verify the authenticity of NFTs opens up opportunities for secure, transparent transactions and creates a potential new revenue stream for retailers. ## Related on Trend Hunter - [Digital NFT Fragrance Collaborations](https://www.trendhunter.com/trends/web3.md) - [Connected Fragrance Bottles](https://www.trendhunter.com/trends/bastille-fragrances.md) - [Fragrance Forager Metaverses](https://www.trendhunter.com/trends/fineryverse.md) - [Metaverse Fragrance Experiences](https://www.trendhunter.com/trends/armani-beauty-fragrance.md) - [Multi-Sensory Fragrances](https://www.trendhunter.com/trends/bleu-nour.md) - [Boundary-Blurring Perfume Capsules](https://www.trendhunter.com/trends/perfumery-methods.md) - [Customized Luxe Revived Perfumes](https://www.trendhunter.com/trends/unnamed-fragrance.md) - [AI Scent Creation Platforms](https://www.trendhunter.com/trends/everyhuman.md) - [Shape-Shifting Fragrances](https://www.trendhunter.com/trends/me-by-snif.md)