# Paint Tube-Inspired Packaging The Byredo Hand Creams Have an Eye-Catching New Look By Katherine Pendrill | Published 2022-06-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/byredo-hand-creams References: [hypebae](https://hypebae.com/2022/6/byredo-scented-hand-creams-limited-edition-packaging-ben-gorham-price-where-to-buy) Summer is here and the [Byredo](https://www.trendhunter.com/trends/unnamed-fragrance) hand creams are getting a fresh new look for the season. Byredo has taken signature 30ml scented hand creams and opted for some new paint tube-inspired packaging designs. The idea is inspired by an artist’s paint tube, with a dripping paint motif coming down the sides. For instance the Mojave [Ghost](https://www.trendhunter.com/trends/ghost-face-vodka) hand cream boasts a bright green paint drip on the outside of the packaging, while inside you'll find a rich cream with notes of magnolia and powdery violet. On the other hand, [Rose](https://www.trendhunter.com/trends/sugar-lip-treatment) Of No Man’s Land has a bright orange paint drip design on its packaging, while the scent inside smells like pink pepper, Turkish rose petals, papyrus, and white amber. The newly designed Byredo hand creams are available to shop now on the Byredo website. Image Credit: Byredo ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Paint Tube-inspired Packaging Designs:** Designing products with a paint tube-inspired packaging design, as shown by Byredo hand creams. - **Bright and Bold Packaging Design Trend:** The trend is moving towards packaging designs with bright and bold color schemes, such as Byredo's vibrant packaging. - **Product Packaging as an Artistic Expression:** Product packaging is being viewed as a medium of artistic expression, as showcased by Byredo's new hand cream packaging design. ### Where This Applies - **Personal Care:** Product packaging innovations in the personal care industry, such as Byredo's new hand cream packaging design. - **Cosmetics:** Innovations in product packaging design for cosmetics, such as Byredo's paint tube-inspired hand cream packaging. - **Design and Artistic Expression:** Exploring packaging design as a medium of artistic expression in industries such as cosmetics, personal care, and fashion. ## Related on Trend Hunter - [Heavily Fragranced Hand Creams](https://www.trendhunter.com/trends/fragranced-hand-cream.md) - [Collectible Hand Creams](https://www.trendhunter.com/trends/comfort-hand-cream.md) - [Shape-Making Cream Packaging](https://www.trendhunter.com/trends/shapeup-tube.md) - [Accessorized Hand Creams](https://www.trendhunter.com/trends/the-pinky-promise.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Accessible Moisturizer Tubes](https://www.trendhunter.com/trends/bloom-cream-in-a-tube.md) - [Inaugural Anniversary Solid Perfumes](https://www.trendhunter.com/trends/byredo-mojave-ghost.md) - [Table Decoration-Inspired Creams](https://www.trendhunter.com/trends/nursem-hand-cream-cracker.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md)