# Retro-Chic Sunglasses Fragrance Brand Byredo Launches Its First Sunglass Collection, 'Solaris' By Niko Pajkovic | Published 2022-04-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byredo-1 References: [hypebeast](https://hypebeast.com/2022/4/byredo-byproduct-34-solaries-sunglasses-niiro-maeda-usami-japanese-eyewear-ben-gorham) & [byredo](https://www.byredo.com/us_en/byproduct/byproduct-catalogue/byproduct-34-eyewear-carry-over/) Breydo, a luxury fragrance brand founded by Ben Gorham, has announced the launch of its new lifestyle line ByProduct 34, which will make its debut by introducing the 'Solaris' [sunglass collection](https://www.trendhunter.com/trends/rverie-collection). The new capsule will consist of three chic sunglass styles called the Maeda, Niiro, and Usami, all of which will be offered in two colors: Black/Brown and Gold/Copper. According to the company, all three frames are “handcrafted by dedicated artisans in Fukui, a city of Japan famed for its luxury eyewear craftsmanship since the 1930s.” As a result, shoppers can expect high-quality construction and premium materials. For example, the Niiro, which boasts a unique [aviator-inspired design](https://www.trendhunter.com/trends/sunski-strada), comes equipped with polarized CR-39® lenses. For those interested, the entire 'Solaris' collection is now available to purchase from [Byredo's](https://www.trendhunter.com/trends/de-los-santos) website. Image Credit: Byredo ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Luxury Sunglasses:** There is a growing market for high-quality and stylish sunglasses that offer premium materials and construction. - **Handcrafted Eyewear:** Handcrafted eyewear continues to be a popular trend, as consumers seek out artisanal craftsmanship and unique designs. - **Lifestyle Brand Expansion:** Fragrance and lifestyle brands are expanding into new product categories, like sunglasses, to offer consumers a complete lifestyle experience. ### Industries Being Reshaped - **Eyewear Industry:** Innovations in luxury eyewear manufacturing and design, as well as customization options, present opportunities for industry leaders and disruptors. - **Luxury Goods Industry:** The demand for high-quality and unique luxury products, like handcrafted sunglasses, creates opportunities for established and emerging luxury brands. - **Fragrance Industry:** Expanding into new lifestyle categories, like sunglasses, allows fragrance brands to offer a more complete product line to consumers while appealing to new demographics. ## Related on Trend Hunter - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Trendy Eco-Conscious Eyewear](https://www.trendhunter.com/trends/bajio-sunglasses.md) - [Bubble-Like Sunglasses Drop](https://www.trendhunter.com/trends/upside-down-sunglasses.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md)