# Barrier-Boosting Bodycare BYOMA Body Supports Below-the-Neck Skincare By Laura McQuarrie | Published 2024-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byoma-body References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-byoma-body-302087407.html) & [byoma](https://byoma.com/product-category/byoma-body-collection/)  BYOMA is applying its expertise in [barrier-boosting skincare products](https://www.trendhunter.com/trends/ceramide-body-moisturizer) to a new line of [BYOMA Body](https://www.trendhunter.com/trends/byoma-1) products that recognize that 91% of skin is below the neck. This below-the-neck skincare line is affordable, accessible and approachable and it shares clinically proven formulas powered by barrier-building complexes. In the lineup, there are lotion-based, oil-based and wash-off formulas, each of which taps into the power of a different complex. While the [Hydrating Body Wash](https://www.trendhunter.com/trends/super-serum-body-wash) is enriched with a skin-mimicking Tri-Ceramide Complex with the optimized ratios of ceramides, fatty acids and cholesterol, the Brightening Body Wash boasts a Prebiotic Complex that blends xylitol, rhamnose and glucomannan. BYOMA Body's potent whole-body skincare solutions also include everyday solutions like a Nourishing Body Oil and a Smoothing Body Polish. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 76% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Barrier-boosting Skincare Expansion:** Exploring opportunities to expand barrier-boosting skincare products to below-the-neck formulations. - **Complex-based Bodycare Solutions:** Developing bodycare solutions utilizing different complexes for varied skin benefits. - **Whole-body Skincare Innovations:** Creating holistic skincare solutions for the entire body beyond traditional face care products. ### Who This Affects Most - **Beauty and Personal Care:** Innovating within the beauty and personal care industry to cater to below-the-neck skincare needs. - **Cosmetics and Skincare:** Exploring new formulations and application methods within the cosmetics and skincare industry for full-body skincare solutions. - **Health and Wellness:** Expanding offerings in the health and wellness industry to include comprehensive skincare solutions for overall skin health. ## Related on Trend Hunter - [Texture-Focused Body Care Lines](https://www.trendhunter.com/trends/byoma-1.md) - [Barrier-Building Bodycare](https://www.trendhunter.com/trends/isle-of-paradise-beautifully-balanced.md) - [Nourishing Barrier Treatments](https://www.trendhunter.com/trends/barrier-repair-treatment.md) - [Skin Barrier Support Campaigns](https://www.trendhunter.com/trends/skin-barrier-awareness-month.md) - [Barrier-First Blemish Skincare](https://www.trendhunter.com/trends/byoma-blemish.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Ingredient-Focused Bodycare](https://www.trendhunter.com/trends/the-ordinary-body-care.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Barrier Repair Body Moisturizers](https://www.trendhunter.com/trends/ceramide-body-moisturizer.md)