# Gummy Bear Beer Cans This BYOB Gummy Bear Can is Perfect for Kid-Friendly Parties By | Published 2013-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/byob-gummy-bear References: [fancy](http://fancy.com/things/215764012401433481/BYOB-Gummy-Bear-Can) & [itsugar](http://www.itsugar.com/itsugar-byob-gummy-bear-can.html) While BYOB traditionally stands for "Bring Your Own Booze," candy company It'Sugar has twisted this saying into a more candy lover-friendly one: "Bring Your Own Bears." The "bears" in this acronym refer to gummy bears, of course. It'Sugar has created a [beer can filled with gummy bears](https://www.trendhunter.com/trends/twg-singapore) that parodies the traditional meaning of BYOB. Each can is filled to the brim with multi-colored, bear-shaped treats, with the letters BYOB stamped down the can's side in a bold, white font. The cans themselves are fun to look at, channeling outwardly the fun that's contained inside. Each can is either bright blue or neon pink with a lime green top, making them both eye-catching and memorable. No one could walk by these cans in a [candy store](https://www.trendhunter.com/trends/itsugar-chewsyourmix) without picking them up, even if they were in Willy Wonka's famous factory itself. The BYOB Gummy Bear Can is a quirky, witty, and delicious creation perfect for candy lovers of all ages. So next time you're headed to a BYOB event, don't forget to bring along your tasty can of bears. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Candy-inspired Packaging:** Opportunity to create unique and eye-catching packaging for candy products, like gummy bear beer cans. - **Twisting Traditions:** Innovative and playful reinterpretations of familiar concepts, like using BYOB to mean Bring Your Own Bears instead of Booze. - **Cross-industry Collaborations:** Collaborations between candy companies and beverage companies to create unique and fun candy-filled beverage cans. ### Where This Applies - **Candy and Confectionery:** Candy companies can explore new packaging concepts and collaborations with other industries to create innovative products. - **Beverage:** Beverage companies can collaborate with candy companies to create unique and fun-filled beverage cans, tapping into the nostalgia and playfulness of candy. - **Packaging and Design:** Industry professionals can explore candy-inspired packaging ideas that capture the attention of consumers and stand out on store shelves. ## Related on Trend Hunter - [Oversized Gummy Bear Lollipops](https://www.trendhunter.com/trends/clever-candy-big-bear-pop.md) - [Jumbo Gummy Bear Lollipops](https://www.trendhunter.com/trends/nassau-candy.md) - [Sparkling Candy Beverages](https://www.trendhunter.com/trends/candy-can.md) - [High-Quality Gummy Bear Candies](https://www.trendhunter.com/trends/bebeto-just-bears.md) - [Fruit-Forward Shareable Gummies](https://www.trendhunter.com/trends/haribo.md) - [Rule-Breaking Gummy Bears](https://www.trendhunter.com/trends/vandal-gummy-bears.md) - [Gummy Bear Toys](https://www.trendhunter.com/trends/squeezable-toy.md) - [Fizzy Can-Packaged Candies](https://www.trendhunter.com/trends/sweet-bandit-fizzy-soda-can.md) - [Centennial Gummy Bear Candies](https://www.trendhunter.com/trends/new-haribo-goldbears.md)