# Powerful Redness-Reducing Creams IT Cosmetics' 'Bye Bye Redness' Cream Was Made for Rosacea By Riley von Niessen | Published 2017-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bye-bye-redness References: [popsugar](https://www.popsugar.com/beauty/Cosmetics-Bye-Bye-Redness-Correcting-Cream-Review-43902065) & [ulta](http://www.ulta.com/bye-bye-redness-neutralizing-correcting-cream?productId=xlsImpprod5770263&sku=2514624&irgwc=1&AID=313779&PID=57486&CID=af_313779_57486) IT Cosmetics, a beauty brand that's launched a number of award-winning skincare products, recently expanded its selection with the 'Bye Bye Redness' cream, which also doubles as a concealer. Specifically, the Bye Bye Redness cream was made for those who have rosacea, a chronic skin condition that causes irritating redness on one's face and body. To use the cream, all one has to do is apply it like a light foundation to their face. Once applied, the cream diminishes any signs of [redness, acne scarring, hyper-pigmentation](https://www.trendhunter.com/trends/cicapair-color-correcting-treatment), or virtually any other kind of discoloration that one might have. In addition, the [tinted cream is buildable](https://www.trendhunter.com/trends/revitalize-hydra-concealer), so that it can be used to achieve light to heavy coverage. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 22% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Redness-reducing Creams:** Opportunity for disruptive innovation in the skincare industry to develop more effective and specialized products for addressing skin redness. - **Rosacea Treatment:** Opportunity for disruptive innovation in the healthcare industry to create new solutions for managing and treating rosacea. - **Multi-functional Cosmetics:** Opportunity for disruptive innovation in the beauty industry to develop products that combine multiple functions, such as skincare and makeup. ### Where This Applies - **Skincare:** Opportunity for disruptive innovation in the skincare industry to develop more effective and specialized products for addressing skin redness. - **Healthcare:** Opportunity for disruptive innovation in the healthcare industry to create new solutions for managing and treating rosacea. - **Beauty:** Opportunity for disruptive innovation in the beauty industry to develop products that combine multiple functions, such as skincare and makeup. ## Related on Trend Hunter - [Redness-Reducing Treatment Serums](https://www.trendhunter.com/trends/left-unred-reducer-serum.md) - [Targeted Anti-Redness Serums](https://www.trendhunter.com/trends/roseliane-redness-neutralizing-serum.md) - [Hydrating Hybrid Creams](https://www.trendhunter.com/trends/moisturizer-with-hyaluronic-acid.md) - [Redness-Addressing Skincare Solutions](https://www.trendhunter.com/trends/rosacea-awareness-month.md) - [Tinted Skincare Correction Treatments](https://www.trendhunter.com/trends/proactiv-redness-correcting-treatment.md) - [Calming Gel Moisturizers](https://www.trendhunter.com/trends/drgs-red-blemish-clear-soothing-cream.md) - [Color Correcting Balms](https://www.trendhunter.com/trends/color-correcting-balm.md) - [Comforting Daily Serums](https://www.trendhunter.com/trends/redness-reducing-serum.md) - [2-In-1 Serum Launches](https://www.trendhunter.com/trends/antiredness-skincare.md)