# Concealer-Serum Hybrids Bye Bye Dark Spots Has a Doe Foot and a Kabuki Brush for Application By Laura McQuarrie | Published 2023-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bye-bye-dark-spots References: [nypost](https://nypost.com/article/best-new-product-launches-this-month/) & [itcosmetics](https://www.itcosmetics.ca/en/makeup/face/bye-bye-dark-spots-concealer-serum-with-2-niacinamide/ITC_1167.html) The [Bye Bye](https://www.trendhunter.com/trends/it-cosmetics-bye-bye-redness) Dark Spots Concealer + Serum with 2% Niacinamide by [IT Cosmetics](https://www.trendhunter.com/trends/hydrating-serum-lotion) is a hybrid makeup and skincare product that provides natural coverage, plus clinically proven results for [fading dark spots](https://www.trendhunter.com/trends/heor-dark-spot). This product takes the form of a buildable, medium-coverage concealer that's infused with the skin-caring benefits of hydrating hyaluronic acid and awakening caffeine. This product is not only notable for having a formula developed by dermatologists and plastic surgeons, the Bye Bye Dark Spots Concealer + Serum also has unique dual-sided packaging that includes a doe foot applicator on one side and a kabuki brush for blending on the other. From Fair Neutral and Tan Cool to Deep Warm, this concealer-serum hybrid offers undetectable shades to seamlessly blend into all skin tones. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 45% | Activity: 81% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Concealer-serum Hybrids:** The development of makeup and skincare hybrid products offers an opportunity for companies to provide consumers with a convenient two-in-one solution. - **Clinically Proven Skincare Benefits:** There is a growing demand for cosmetic products that offer both aesthetic and clinically proven skincare benefits, creating an opportunity for companies to innovate and appeal to health-conscious consumers. - **Dual-sided Packaging:** The dual-sided packaging design of the Bye Bye Dark Spots Concealer + Serum provides companies with an opportunity to create unique and user-friendly product packaging designs that stand out on the market. ### Where This Applies - **Cosmetics Industry:** The cosmetics industry can capitalize on the development of concealer-serum hybrids by providing customers with multifunctional products that cater to increasingly busy lifestyles. - **Skincare Industry:** The increasing demand for cosmetic products that offer clinically proven skincare benefits presents an opportunity for skincare companies to develop hybrid products that incorporate both cosmetic and medical properties. - **Product Packaging Industry:** The unique and functional packaging design of the Bye Bye Dark Spots Concealer + Serum highlights the opportunity for innovative packaging solutions that improve user experience and stands out in the market. ## Related on Trend Hunter - [Multi-Tasking Spot Concealers](https://www.trendhunter.com/trends/spot-concealer.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md) - [Serum-Infused Concealers](https://www.trendhunter.com/trends/studio-radiance-concealer.md) - [Skin Dark Spot Correctors](https://www.trendhunter.com/trends/heor-dark-spot.md) - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Tinted Undereye Cosmetics](https://www.trendhunter.com/trends/storied-beauty.md) - [Next-Gen Hyperpigmentation Serums](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum.md)