# High-Tech Basic Apparel Browns and BYBORRE Drop an Exclusive Collection of Warm Knits By Amy Duong | Published 2018-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byborre References: [hypebeast](https://hypebeast.com/2018/10/byborre-browns-exclusive-2018-collection) & [brownsfashion](https://www.brownsfashion.com/uk/man) London-based retail label Browns drops a collaborative collection alongside Amsterdam-based label BYBORRE. The capsule is comprised of six pieces in total and centers around high-tech apparel with a focus on innovative textiles. The offerings are a set of engineered knitwear options that bring together three elements -- development, function, and visual aesthetics. The high-tech apparel boasts basic designs to ensure versatility throughout the season, with simple silhouettes of t-shirts, hoodies, vests, trousers, and knitted shorts. Some of the pieces are constructed from soft cotton fabric materials, whilst others are crafted from a progressive blend of polyester, cotton, and nylon. The entire collaborative collection is available at a special pop-up in Browns East and online at Browns. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 34% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **High-tech Apparel:** Opportunity for disruptive innovation in creating garments with innovative textiles and advanced functionalities. - **Engineered Knitwear:** Opportunity for disruptive innovation in using advanced knitting techniques to create unique and versatile clothing options. - **Sustainable Fabrics:** Opportunity for disruptive innovation in developing eco-friendly fabrics for high-tech apparel. ### Who This Affects Most - **Fashion Retail:** Opportunity for disruptive innovation in the retail industry by offering high-tech apparel with innovative textiles. - **Textile Manufacturing:** Opportunity for disruptive innovation in the textile industry by incorporating advanced knitting techniques and sustainable fabric materials. - **Online Retail:** Opportunity for disruptive innovation in the e-commerce industry by providing an online platform to sell high-tech apparel with innovative textiles. ## Related on Trend Hunter - [Hand- Knitted Joint Apparel](https://www.trendhunter.com/trends/beams-x-macmahon-knitting-mills.md) - [Off-Grid Urbanite Fleece Garments](https://www.trendhunter.com/trends/nike-boreas.md) - [Urban Utility Capsules](https://www.trendhunter.com/trends/cp-company-x-beams.md) - [Innovative Textile Exhibitions](https://www.trendhunter.com/trends/textile-production.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md) - [Collaborative Technical Fashion Capsules](https://www.trendhunter.com/trends/garment-dyed-nylon.md) - [Tech Brand Apparel Collections](https://www.trendhunter.com/trends/nothing-apparel.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md)