# Lay-Me-Down Fashions The Byblos Spring Summer 2011 Campaign is Fashionably Relaxed By Chalaine Mantha | Published 2011-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/byblos-spring-summer-2011-campaign References: [designscene.net](http://www.designscene.net/2011/01/byblos-spring-summer-2011-campaign.html) & [byblos.it](http://www.byblos.it/) The Byblos Spring Summer 2011 Campaign shows off a group of relaxed [fashion-forward models](https://www.trendhunter.com/trends/contemporary-femininity). The models include Monika Resetkova, Iga Drobisz, Justus Stemfoort and Gerrit Kramer who were photographed by Oskar Cecere. The Byblos Spring Summer 2011 Campaign has a subtle [beach look](https://www.trendhunter.com/trends/resort-wear-collection) and is filled with prints, [bright colors](https://www.trendhunter.com/trends/fioretta) and super high heels. I love the bright yellow dresses! You can check out the Byblos campaign featured in the gallery. **Implications** - The Byblos Spring Summer 2011 campaign is really innovative in how it gets the group of models to all lay on their backs as opposed to standing up. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 78% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Relaxed Fashion:** Disruptive innovation opportunity: Create a line of clothing that combines comfort and style, catering to consumers who prioritize comfort in their fashion choices. - **Printed Clothing:** Disruptive innovation opportunity: Develop a sustainable method for producing printed clothing, using eco-friendly dyes and materials to reduce the environmental impact. - **High Heel Designs:** Disruptive innovation opportunity: Invent high heel designs that prioritize comfort without sacrificing style, targeting consumers who desire fashionable footwear that is also wearable for extended periods. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Incorporate technology in fashion, such as smart fabrics or 3D printing, to create novel design possibilities and enhance the overall consumer experience. - **Photography:** Disruptive innovation opportunity: Develop innovative photography techniques to capture unique poses and perspectives, allowing for a fresh and captivating visual representation of fashion campaigns. - **Footwear:** Disruptive innovation opportunity: Integrate sustainable materials and advanced manufacturing techniques to produce high heels that are not only aesthetically appealing but also eco-friendly and comfortable for the wearer. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md)