# Premium Millennial Skincare BYBI's Beauty Products are Cruelty-Free, Vegan and All-Natural By Laura McQuarrie | Published 2018-02-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bybi References: [thedieline](http://www.thedieline.com/blog/2018/1/30/bybi) & [bybi](https://bybi.com/collections/skincare) [BYBI](https://www.trendhunter.com/trends/rayro) (By Beauty Insiders) launched as an all-new skincare company in 2017 that specializes in making products that are only 100% natural, [vegan and cruelty-free](https://www.trendhunter.com/trends/skincare-makeup). The Millennial-targeted range boasts skincare solutions like the multipurpose 'Babe Balm,' purifying 'Detox Dust' and 'Mega Mist,' which boasts hyaluronic acid but in the form of a toner. As well as having product names that will catch the eyes of young, savvy consumers who prioritize self-care, the packaging of the products developed by [Studio Parallel](https://www.trendhunter.com/trends/collection-studio) stand out for their approach to color. While many high-end skincare products embrace achromatic schemes to convey a sense of luxury, BYBI boldly embraces color on both its primary bottles and tubes, as well as its secondary package box designs. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Natural Skincare:** Opportunity for disruptive innovation in developing skincare products that are 100% natural, vegan, and cruelty-free. - **Millennial-targeted Products:** Opportunity to create skincare solutions with catchy product names and packaging that appeal to young, savvy consumers. - **Colorful Packaging:** Opportunity to stand out in the high-end skincare industry by embracing bold and vibrant colors in product packaging. ### Who This Affects Most - **Skincare:** Disruptive innovation potential in creating a range of skincare products that cater specifically to millennial consumers, offering all-natural and cruelty-free options. - **Beauty:** Opportunity to develop beauty products that prioritize self-care and target the millennial market segment, aligning with their values of natural, vegan, and cruelty-free ingredients. - **Packaging:** Disruptive innovation potential in the packaging industry by reimagining high-end skincare packaging with vibrant colors and visually appealing designs. ## Related on Trend Hunter - [Vegan Nourishing Skincare](https://www.trendhunter.com/trends/vegan-nourishing-skincare.md) - [Youth-Oriented Beauty Branding](https://www.trendhunter.com/trends/youthoriented-beauty.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Uncomplicated Youth Skincare](https://www.trendhunter.com/trends/binomial.md) - [Vegan-Certified Baby Skincare Lines](https://www.trendhunter.com/trends/birch-baby.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md)