# Soft Leopard Printed Sneakers Nike's By You Platform Unveils a New Set of Air Max 720 Shoes By Amy Duong | Published 2020-01-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/by-you-platform References: [hypebeast](https://hypebeast.com/2020/1/maharishi-nike-air-max-720-by-you-leopard-camo-bq7699-991-release-info) & [nike](https://www.nike.com/u/custom-nike-air-max-720-maharishi-by-you-10000775/921812641) maharishi and [Nike](https://www.trendhunter.com/trends/snakeskin-colorway-2) work in collaboration once again, using the Nike By You platform, the Air Max 720 silhouette is adorned in a plethora of colors. The most notable element of the new set of sneaker designs is the heavy patterning including [camo and leopard print](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree) primarily. The signature leopard rosettes and camo patterns are complete in a bold palette that is meant to captivate attention. The colors feature bright orange, maroon, olive green, black, white, and more. With the [customization process of the platform](https://www.trendhunter.com/trends/airimagination), customers are able to add their own special touch to their silhouette. Notably, the Air Max cushioning unit can also be completed in a variety of different colors. To top off the model, there are pre-selected phrases that can be featured on the midsoles including "The Names of Many" or "The Tigers Of Wrath Are Wiser." Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 88% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization) ## Key Themes ### What's Driving This Trend - **Customizable Sneaker Designs:** The Nike By You platform allows customers to personalize their sneakers, presenting an opportunity for brands to offer unique customization options to stand out in the market. - **Animal Print Patterns:** The use of bold animal print patterns on sneakers creates a trend that brands can leverage to create eye-catching and stylish footwear. - **Multi-color Palettes:** The incorporation of vibrant and diverse color palettes on sneakers provides a disruptive innovation opportunity for brands to create visually striking and personalized designs. ### Who This Affects Most - **Footwear:** The footwear industry can capitalize on the trend of customizable sneaker designs by offering personalized options that meet the unique preferences of consumers. - **Fashion:** The use of animal print patterns on sneakers presents an opportunity for the fashion industry to create trendy and fashionable designs that appeal to a wide range of consumers. - **Sportswear:** Sportswear brands can take advantage of the multi-color palettes trend by incorporating vibrant colors in their sneakers, appealing to customers who seek vibrant and stylish athletic footwear. ## Related on Trend Hunter - [Animal-Inspired Patterned Footwear](https://www.trendhunter.com/trends/snakeskin-colorway-2.md) - [Yellow Patterned Bold Sneakers](https://www.trendhunter.com/trends/university-gold-2.md) - [Animal Patterned Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-4.md) - [Cow-Print Lifestyle Sneakers](https://www.trendhunter.com/trends/field-general-1.md) - [Soft Brown Chunky Sneakers](https://www.trendhunter.com/trends/velvet-brown.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md) - [Monochromatic Patterned Sneakers](https://www.trendhunter.com/trends/thunderstorm-colorway.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md)