# Recycled Cushion-Equipped Backpacks The By The Book 'Airback' Backpack Has an Ethical Design By Michael Hemsworth | Published 2020-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/by-the-book-airback References: [thegadgetflow](https://thegadgetflow.com/portfolio/ethical-modern-backpack/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [kickstarter](https://www.kickstarter.com/projects/1610589205/by-the-book-the-backpack?utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow) The By The Book 'Airback' backpack is a high-quality accessory that boasts an unexpected functionality that will make it well-suited for the needs of [busy urban consumers](https://www.trendhunter.com/trends/kifaru-backpacks). The backpack features a durable cushion construction that can be used for providing a spot to rest one's head when taking a rest, a place to let a child sit and much more. The bag weighs in at just 850-grams to make it a [lightweight accessory](https://www.trendhunter.com/trends/ultix-outdoors-superpack) that will offer ample space for essentials to be stowed throughout the day. The By The Book 'Airback' backpack comes in three color options including green, red and black, and also boasts a [recycled construction made with plastic bottles](https://www.trendhunter.com/trends/ecofrico) as well as car seat belts. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 65% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Recycled Backpacks:** Opportunity for integrating recycled materials into the backpack industry - **Functional Backpacks:** Potential to incorporate additional features, such as cushions, into backpack designs - **Lightweight Backpacks:** Demand for lightweight backpacks for everyday use is increasing ### Where This Applies - **Sustainable Fashion:** The use of recycled plastic bottles in backpacks aligns with the principles of sustainable fashion - **Outdoor Gear:** Functional and lightweight backpacks with added features would be useful for outdoor enthusiasts - **Children's Products:** Backpacks with cushioned features could be marketed as convenient for parents with young children ## Related on Trend Hunter - [Eco-Luxe Professional Backpacks](https://www.trendhunter.com/trends/apex-30.md) - [Earbud-Inspired Backpack Designs](https://www.trendhunter.com/trends/airpack-backpack.md) - [Carbon Neutral Sustainable Backpacks](https://www.trendhunter.com/trends/38l-hybrid-duffle-pack.md) - [Minimalist Commuter Backpacks](https://www.trendhunter.com/trends/minimalist-commuter-backpack.md) - [Sustainable Safety Backpacks](https://www.trendhunter.com/trends/ucon-acrobatics-sustainable-backpacks.md) - [Compression Backpack Designs](https://www.trendhunter.com/trends/airback-flex.md) - [Multifunctional Beach Backpacks](https://www.trendhunter.com/trends/bumruk.md) - [Optimized Airline Travel Bags](https://www.trendhunter.com/trends/air-porter-backpack.md) - [Customizable Expansion Traveler Packs](https://www.trendhunter.com/trends/nectrum-wingpack.md)