# Matte 50 SPF Primers By Terry's UV Base Sunscreen Cream Protects and Nourishes the Skin By Riley von Niessen | Published 2018-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/by-terry References: [net-a-porter](https://www.net-a-porter.com/ca/en/product/1087145/by_terry/uv-base-sunscreen-cream-broad-spectrum-spf50) & [byterry](https://www.byterry.com/) Beauty brand By Terry is helping consumers to protect their skin this season with the introduction of a new [lightweight sunscreen](https://www.trendhunter.com/trends/hydrating-serum-lotion), which is meant to be worn as a primer either alone or beneath the user's normal makeup. The UV Base Sunscreen Cream offers [broad spectrum SPF 50 protection](https://www.trendhunter.com/trends/crystal-spf-50-face-gel), and is enriched with vitamin E to nourish the skin as it protects it from the sun, as well as pollution. Once applied, the sunscreen dries to a matte finish that doesn't dehydrate the skin, helping it to function as a great base that won't move throughout the day or cause the user's makeup to slide off. The new By Terry sunscreen is currently available from retailers like NET-A-PORTER, where it sells for $45 USD. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Lightweight Sunscreens:** Disruptive innovation opportunity: Develop lightweight sunscreens that offer high SPF protection and nourish the skin. - **Matte Finish Makeup:** Disruptive innovation opportunity: Create makeup products that provide a matte finish without drying out the skin. - **Multi-functional Beauty Products:** Disruptive innovation opportunity: Formulate beauty products that offer multiple benefits, such as sun protection and skin nourishment. ### Who This Affects Most - **Beauty and Skincare:** Disruptive innovation opportunity: Introduce innovative sunscreen and makeup products to cater to consumers' diverse needs. - **E-commerce:** Disruptive innovation opportunity: Provide online platforms to sell and distribute beauty products like lightweight sunscreens. - **Cosmetics Manufacturing:** Disruptive innovation opportunity: Develop advanced manufacturing techniques to create lightweight sunscreens with nourishing properties. ## Related on Trend Hunter - [Hydrating SPF Serum Primers](https://www.trendhunter.com/trends/hello-sunshine-invisible-sunscreen-spf-50.md) - [Extra-Protective Skin Tints](https://www.trendhunter.com/trends/beautyscreen.md) - [Protective Hydrating Primers](https://www.trendhunter.com/trends/dewscreen-hydrating-primer-spf-50.md) - [Skin-Protecting Makeup Primers](https://www.trendhunter.com/trends/ulta.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Priming Invisible Sunscreens](https://www.trendhunter.com/trends/crystal-spf-50-face-gel.md) - [Lightweight SPF Products](https://www.trendhunter.com/trends/hydrating-serum-lotion.md) - [Glowy Priming Sunscreens](https://www.trendhunter.com/trends/ultra-violette-sequin-supreme.md) - [Lightweight Fluid Sunscreens](https://www.trendhunter.com/trends/ultralight-face-fluid-spf.md)