# Vibrant Confectionery Wall Décor Dormify & by robynblair Partnered to Launch Candy-Themed Prints By Grace Mahas | Published 2019-07-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/by-robynblair References: [dormify](https://www.dormify.com/) & [dormify](https://www.dormify.com/collections/dormify-x-by-robynblair) Dormify, the company renowned for delivering affordable and hip decor to young college-bound adults, recently partnered with 'by robynblair' to launch several vibrant, [candy-themed prints](https://www.trendhunter.com/trends/brilliant-earth). by robynblair is a candy obsessed designer who creates customizable vessels that display her [sweet tooth](https://www.trendhunter.com/trends/sweethearts). The novelty posters all feature slogans atop a pile of candy. Some examples of the slogans include "Think Happy Thoughts," "GRL PWR," and "Be Your Own Sugar Daddy." Each slogan coincides with the choice of candy, to create a distinct and motivating print. Dormify says, "Each piece of art is a cheeky nod to self-control, how and when we indulge, and the idea that life should be filled with sweet things." The bright colors and nostalgic candy choices are curated for Millenial and Gen Z women looking for empowering and relatable [accent pieces for their dorms](https://www.trendhunter.com/trends/urban-outfitters-x-chipotle). ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 86% | Activity: 77% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Empowering Dorm Decor:** Opportunity to create more empowering and relatable accent pieces for dorm rooms that cater to Gen Z and Millennial women. - **Customizable Novelties:** Opportunity to create customizable dorm decor that allows students to express their unique personalities and interests through printed designs. - **Nostalgic Pop Culture References:** Opportunity to incorporate nostalgic pop culture references into dorm decor to appeal to Gen Z and Millennial customers. ### Where This Applies - **Home Decor:** Disruptive innovation opportunity to create more personalized and empowering home decor products for Gen Z and Millennial customers who value self-expression. - **Custom Printing:** Disruptive innovation opportunity to offer customizable printing services for dorm decor, allowing customers to create one-of-a-kind products that reflect their personality and aesthetic. - **Confectionery:** Disruptive innovation opportunity to incorporate candy and other confectionery items into home decor products to create a unique and memorable experience for customers. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Textural Teen-Targeted Treats](https://www.trendhunter.com/trends/mallow-dunkz.md) - [Renter-Friendly Wallpaper Collections](https://www.trendhunter.com/trends/renter-friendly-wallpaper.md) - [Customized Candy Mix Experiences](https://www.trendhunter.com/trends/itsugar-chewsyourmix.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Sweetly Encouraging Candy Products](https://www.trendhunter.com/trends/swizzels-love-hearts-candy-sticks.md)