# Pixelated Grayscale Lookbooks Freja Beha Stars in the By Malene Birger Fall/Winter 2014 Campaign By Farida Helmy | Published 2014-06-26 | Updated 2014-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/by-malene-birger References: [fashiongonerogue](http://www.fashiongonerogue.com/freja-beha-erichsen-stars-malene-birger-fall-2014-campaign/) & [bymalenebirger](http://www.bymalenebirger.com) Looking masculine and urbanely chic, the gorgeous Freja Beha Erichsen stars in the By Malene Birger Fall/Winter 2014 collection. The pixelated-looking images only feature a grayscale studio backdrop to make sure that the spotlight is only on the stunning beauty and the equally flawless new By Malene Birger Fall/Winter 2014 collection. The pretty model and the Danish brand make such a good fit because the brunette bombshell and the edgy new collection harmoniously fuse style-wise. Shot in her hometown of Copenhagen by [fashion photographer](https://www.trendhunter.com/trends/alessandro-micheles) Noam Griegst, Erichsen looks luxuriously moody and sultry with her Jane Birkin-inspired beauty look—she has the retro bangs hairstyle and big smokey eyes makeup styled to perfection. The [ready-to-wear collection](https://www.trendhunter.com/trends/contemporary-femininity) and jewelry line from Birger features an array of materials and hues that is bound to make the collection a hit. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Pixelated Grayscale Lookbooks:** Fashion brands can experiment with more unique backdrops and editing styles for their lookbooks and campaigns. - **Masculine and Urban Chic:** Brands in various industries can explore genderless aesthetics and designs that are both functional and stylish. - **Jane Birkin-inspired Beauty:** Beauty and cosmetic companies can draw inspiration from vintage icons and create products that evoke nostalgia and classic elegance. ### Where This Applies - **Fashion:** The fashion industry can disrupt traditional lookbook and campaign aesthetics by experimenting with unconventional styles. - **Design:** Designers can explore genderless fashion and create innovative products that cater to a wider range of consumers. - **Beauty and Cosmetics:** Beauty and cosmetic companies can leverage the popularity of vintage beauty icons and create new products that authentically capture classic eras. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)