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# Color-Changing Fabric Ink
This Wind-Reactive Ink Was Developed by Lauren Bowker.

By Rahul Kalvapalle | Published 2014-07-25 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/by-lauren-bowker
References: [designboom](http://www.designboom.com/technology/the-unseen-wind-reactive-ink-changes-color-with-air-07-25-2014/) & [seetheunseen](http://seetheunseen.co.uk/)

A new kind of wind reactive inc has been developed by Lauren Bowker, a London-based artist who runs the material exploration studio The Unseen. This wind reactive ink changes color according to fluctuations in the air and around the body. The technology was demonstrated in a couture capsule collection designed for [Swarovski](https://www.trendhunter.com/trends/moto-buds-loop).

It involves biological and chemical components integrated into [layers of fabrics](https://www.trendhunter.com/trends/programmable-clothing), morphing their RGB color values in response to changes in pressure. This allows the wind reactive ink to produce graphic displays in response to the environmental force of wind.

The compounds in the ink are capable of sensing up to seven environmental stimuli including heat, pollution, moisture, chemicals, friction and sound. Each of these stimuli have a unique color-changing effect on the surface.

Photo Credits: [designboom](http://www.designboom.com/technology/the-unseen-wind-reactive-ink-changes-color-with-air-07-25-2014/), [seetheunseen](http://seetheunseen.co.uk/)

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 21% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science)

## Key Themes

### What's Driving This Trend

- **Wind-reactive Ink:** The development of wind-reactive ink creates opportunities for innovative fashion and textile applications.
- **Environmentally Responsive Fabrics:** The integration of biological and chemical components into fabrics allows for color-changing displays in response to environmental stimuli.
- **Multi-stimuli Sensing Technology:** The ink's ability to sense various environmental stimuli opens up possibilities for diverse industries such as healthcare, sports, and entertainment.

### Who This Affects Most

- **Fashion:** The wind-reactive ink has the potential to revolutionize the fashion industry by offering dynamic and interactive clothing designs.
- **Textiles:** The development of wind-reactive ink creates opportunities for innovative textile applications, enabling the production of dynamic and responsive fabrics.
- **Technology:** The multi-stimuli sensing technology of the ink can be utilized in various industries, including healthcare, sports, and entertainment, to create innovative products and experiences.

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