# Succulent Beverage Branding 'By Hoogesteger' Juice Packaging Highlights a Splash of Color By Amelia Roblin | Published 2011-01-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/by-hoogesteger-juice-packaging References: [thedieline](http://www.thedieline.com/blog/2011/1/19/by-hoogesteger.html) & [designbridge](http://www.designbridge.com/) By the clever hand of DesignBridge, 'By Hoogesteger' juice packaging truly communicates the full-bodied taste of the fruity beverage within. The contemporary labels that embrace a 55-year [juicing tradition](https://www.trendhunter.com/trends/core-juices) let the consumer know that the tried and true company is always keeping it fresh. Cutouts from the tops of the stickers represent the dripping shapes of various fruits, from apple-pear-raspberry combinations to orange-strawberry blends. 'By Hoogesteger' juice packaging ensures that despite the hard glassy exterior, the [colorful drink within](https://www.trendhunter.com/trends/beverage-packaging-design) spills out with succulent flavor. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 66% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Contemporary Beverage Packaging:** Opportunity for beverage companies to update their packaging with modern, eye-catching designs that showcase the flavor within. - **Fruit-forward Labeling:** Opportunity for companies to incorporate cut-out fruit shapes into their labeling for a visually appealing and thematic effect. - **Juice Tradition with a Twist:** Opportunity for traditional juice companies to modernize and refresh their brand while still emphasizing their long-standing history in the industry. ### Who This Affects Most - **Beverage:** Beverage companies can explore innovative packaging designs to differentiate their products in a crowded market and increase brand appeal to consumers. - **Food and Beverage Labeling:** Companies specializing in labeling and packaging design can help food and beverage companies update their branding to stand out on store shelves and attract consumers with bold designs. - **Juice Manufacturing:** Juice manufacturers can update their existing product lines with modern, fruit-forward branding to attract a wider audience and stay competitive in the market. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md)