# Festive Clean-Label Cookie Mixes The My Better Batch Holiday Cookie Collection is Target-Exclusive By Laura McQuarrie | Published 2025-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/by-better-batch-holiday-cookie-collection References: [prnewswire](https://www.prnewswire.com/news-releases/theres-a-new-cookie-mix-in-town-for-the-holidays-my-better-batch-launches-exclusive-holiday-collection-with-target-302604106.html) & [mybetterbatch](http://www.mybetterbatch.com)  The holidays overflow with sugary delights, but health- and ingredient-conscious consumers want to enjoy the season’s indulgence with [clean-label sweets](https://www.trendhunter.com/trends/christie-cookie-co-celebration-cookie) they can feel good about—like the mixes in the My Better Batch Holiday Cookie Collection. These premium, non-GMO [cookie mixes](https://www.trendhunter.com/trends/dawn-balance-cookie-mixes) were crafted to take the stress out of festive baking, all while delivering the flavors all ages crave with real and recognizable ingredients they can trust. Created to deliver scratch-made tastes in less time, My Better Batch's latest clean-label creations include varieties like Holiday Cheer (featuring semi-sweet chocolate chunks and natural, festive sprinkles free from artificial flavors or colors) and fudgy Chocolate Peppermint (with mini semi-sweet chocolate chips, peppermint and cocoa.) As of early November, the My Better Batch Holiday Cookie Collection launched online and in-store, exclusively at [Target](https://www.trendhunter.com/trends/bakeful). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 35% | Activity: 27% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Clean-label Indulgences:** Consumers are increasingly seeking out clean-label products that allow them to indulge without sacrificing health and ingredient transparency. - **Convenience Baking Solutions:** There is a growing demand for baking solutions that provide homemade flavors with the convenience of a ready-to-use mix. - **Exclusive Retail Partnerships:** Brands are leveraging exclusive retail partnerships to create a sense of scarcity and drive consumer interest. ### Who This Affects Most - **Health-conscious Packaged Foods:** The health-conscious packaged foods industry is seeing a rise in products that boast clean-label ingredients while catering to consumers' desire for indulgence. - **Retail-exclusive Consumer Goods:** Retail-exclusive consumer goods are burgeoning as brands collaborate with major retailers to offer unique, limited-time products not available elsewhere. - **Convenience Food Products:** The convenience food products industry is adapting to consumer preferences for time-saving solutions that do not compromise on taste or ingredient quality. ## Related on Trend Hunter - [Protein Bar Advent Calendars](https://www.trendhunter.com/trends/protein-bar-advent-calendar.md) - [Festive Frozen QSR Treats](https://www.trendhunter.com/trends/snickerdoodle-cookie-frosty-fusion.md) - [Dubai Chocolate Turkey Recipes](https://www.trendhunter.com/trends/dubai-chocolate-turkey.md) - [Hybrid Holiday Candy Packs](https://www.trendhunter.com/trends/twix-hallowmas.md) - [Cookie-Themed QSR Cafe Menus](https://www.trendhunter.com/trends/tim-hortons-seasonal-menu.md) - [Wintry Cookie-Inspired Cereals](https://www.trendhunter.com/trends/oats-sugar-cookie-cereal.md) - [Supersized Celebration Cupcakes](https://www.trendhunter.com/trends/crumbs-colossal-cupcake.md) - [Chocolate Sandwich Cookie Shakes](https://www.trendhunter.com/trends/oreo-cookie-magic-milkshake.md) - [Crunchy Candy Holiday Shakes](https://www.trendhunter.com/trends/holiday-crunch-shake.md)