# Playful Hotel Campaigns BWH Hotels Launches a Campaign to Reclaim Stolen Treasures By Georgia Wray Norsten | Published 2025-01-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/bwh-hotels References: [adage](https://adage.com/creativity/work/hotel-campaign-seeks-return-one-kind-items-stolen-its-properties/2598481)  [BWH Hotels](https://www.trendhunter.com/trends/bleisure-sales-networks) has unveiled an innovative campaign to retrieve one-of-a-kind items taken from its properties, offering a free stay as a reward for their safe return. The Scandinavian hotel chain, renowned for its 171 individually owned properties with unique interiors, is calling on the public to help restore its charming spaces. From Kent the mannequin in a sailor suit, once a warm greeter at [Hotel Norra Vättern](https://www.trendhunter.com/trends/hotel-indigo-1) in Sweden, to a knight’s armor and Indian decorative elephants, these missing items have sentimental and aesthetic value that made each property stand out. Guests and staff alike fondly recall these pieces, now conspicuously absent from their rightful places. 'We celebrate the individuality of our hotels, but these stolen treasures are integral to their unique charm,' said Johan Michelson, CEO of BWH Hotels. This [heartfelt and humorous initiative](https://www.trendhunter.com/trends/ikea-rewards-program) invites past guests or the public to play a role in preserving the hotel experience. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 58% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Interactive Brand Engagement:** Encouraging customer participation in campaigns can transform brand interactions into memorable experiences. - **Sentimental Marketing:** Leveraging nostalgia and emotional connection can create a distinct brand identity that resonates with audiences. - **Crowdsourced Campaigns:** Inviting the public to contribute to brand initiatives can foster community involvement and enhance brand loyalty. ### Where This Applies - **Hospitality:** The hospitality industry can create unique guest experiences by integrating interactive and personalized marketing strategies. - **Advertising:** Advertising firms may find opportunities in crafting emotionally driven campaigns that highlight brand stories and heritage. - **Interior Design:** Interior design businesses can collaborate with hospitality brands to curate distinctive and memorable spaces that enhance guest experiences. ## Related on Trend Hunter - [Global Hospitality Campaigns](https://www.trendhunter.com/trends/raffles-hotels-and-resorts.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Localized Destination Campaigns](https://www.trendhunter.com/trends/rosewood-hotels-resort.md) - [Cinematic Travel Campaigns](https://www.trendhunter.com/trends/cinematic-travel-campaign.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Lost Luggage-Focused Promotions](https://www.trendhunter.com/trends/holiday-relief.md) - [Hospitality Neighborly Initiatives](https://www.trendhunter.com/trends/hotel-indigo-1.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md)