# Darkly Odious Time Pieces The BWD X Wes Lang Rolex Watches Are Exclusively Designed By Nikki Taylor | Published 2012-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bwd-x-wes-lang References: [glltn](http://glltn.com/blog/2012/11/wes-lang-for-bamford-watch-department-custom-rolex-watch-collection/) & [bamfordwatchdepartment](http://www.bamfordwatchdepartment.com/gallery/collaborations) The [BWD](https://www.trendhunter.com/trends/bwd-high) X Wes Lang line of Rolex watch collection is a stunning collaboration between [Bamford Watch Department](https://www.trendhunter.com/trends/jeremyville) and artist Wes Lang. The collection features five metal wristwatches that are engraved with grim reapers and odious crows on the dial and band of the watches. These dark ominous figures are trademark illustrations from the New York artist. Classy Rolex watches receive a sinister makeover that highlight the craftsmanship of the workman without overcrowding the face. The graphics do not impede on the overall design, but subtly enhance it. Therefore, the wristwatches still remain classy and timeless. Most of the images either appear in the black face of the clock or the engraved on the battery plate. Te BWD X Wes Lang are available through the Dover Street Market. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Sinister Watch Designs:** Creating dark and ominous designs on luxury watches to appeal to a niche market. - **Collaborations with Artists:** Partnering with renowned artists to create unique and limited-edition watch collections. - **Subtle Enhancements:** Adding subtle graphic elements to luxury watches to enhance their overall design. ### Industries Being Reshaped - **Luxury Watches:** Opportunity for luxury watch brands to explore unconventional and edgy designs to attract a new consumer base. - **Art and Fashion:** Opportunity for artists and fashion brands to collaborate on limited-edition products that merge art and luxury fashion. - **Retail and Distribution:** Opportunity for high-end retailers to offer exclusive collaborations with artists, attracting luxury watch collectors and enthusiasts. ## Related on Trend Hunter - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Luxury Desk Timepieces](https://www.trendhunter.com/trends/rolex-submariner-desk-clock.md) - [Iconic Premium Timepiece Books](https://www.trendhunter.com/trends/the-impossible-collection.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Swirling Gradient Timepieces](https://www.trendhunter.com/trends/ressence-type-8-daniel-engelberg.md) - [Exclusive Collaborative Watches](https://www.trendhunter.com/trends/phantaci-x-undefeated.md)