# Concentrated Cold Tea Drinks The B.W. Cooper’s Organic Cold Brew Tea Concentrate is Convenient By Michael Hemsworth | Published 2018-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bw-coopers-organic-cold-brew-tea-concentrate References: [foodbev](https://www.foodbev.com/news/cooper-tea-company-unveils-cold-brew-tea-concentrate/) & [coopertea](http://www.coopertea.com) The B.W. Cooper’s Organic Cold Brew Tea Concentrate has been unveiled by the [Cooper Tea Company](https://www.trendhunter.com/trends/lidl-cooper-cake) as a new product for businesses and foodservice establishments to utilize when seeking to provide the trendy tea beverage. The [concentrated cold brew tea](https://www.trendhunter.com/trends/organic-tea-concentrates) comes in shelf-stable miniature milk jugs that is capable of creating three gallons of delicious tea when mixed with water, which makes it a highly convenient solution for operations of all sizes. The product also eliminates businesses from needing to make cold tea in house and also preventing unnecessary waste that can come with premixing drinks rather than making them a la carte. The speaking on the new B.W. Cooper’s Organic Cold Brew Tea Concentrate, Cooper Tea Executive Director of Sales and Marketing, Colleen Norwine, said, "Once the [cold brew phenomenon](https://www.trendhunter.com/trends/readytodrink-cold-brew) moved beyond coffee and into tea, we started getting requests. Everyone loved the taste of cold brewed tea and wanted to capitalise on the higher price point it commands, but there wasn’t a practical way for high-volume restaurants to serve it. We’re excited to be the first to provide a solution." ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 45% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Concentrated Tea:** The development of cold brew tea concentrate presents opportunities for disruptive innovation in the drink industry, allowing for easy and convenient preparation of high-quality tea drinks at businesses and foodservice establishments. - **Shelf-stable Beverages:** The use of miniature milk jugs to package shelf-stable tea drinks showcases the potential of disruptive innovation in the packaging and distribution industry, enabling businesses to streamline their operations and reduce waste. - **Alternative Beverage Options:** The growing popularity of cold brew tea as an alternative to coffee offers opportunities for disruptive innovation in the beverage industry, with potential for creating new, unique tea blends and introducing new tea-based drink options. ### Where This Applies - **Foodservice:** The convenience of concentrated cold brew tea presents an opportunity for disruptive innovation in the foodservice industry, allowing businesses to easily offer high-quality tea without the need for in-house preparation. - **Packaging:** The innovative use of miniature milk jugs to package shelf-stable tea drinks presents opportunities for disruptive innovation in the packaging industry's solution, allowing for easy transport and distribution of custom beverages. - **Beverage:** The increase in demand for cold brew tea creates opportunities for disruptive innovation in the beverage industry, presenting potential for developing new tea blends, creating unique tea-based beverages, and entering new markets. ## Related on Trend Hunter - [Concentrated Yaupon Teas](https://www.trendhunter.com/trends/yaupon-cold-brew-teas.md) - [Ready-to-Mix Concentrated Iced Teas](https://www.trendhunter.com/trends/iced-tea-concentrates.md) - [Branded Effervescent Tea Drinks](https://www.trendhunter.com/trends/cold-brew-sparkling-iced-teas.md) - [Brew Tea Starter Kits](https://www.trendhunter.com/trends/brew-tea-starter-kit.md) - [Cold Brewed Canned Teas](https://www.trendhunter.com/trends/beachball.md) - [Ready-to-Drink Coffee Products](https://www.trendhunter.com/trends/readytodrink-coffee-products.md) - [Holiday Cold Brew Concentrates](https://www.trendhunter.com/trends/encore-cold-brew.md) - [Beverage-Boosting Tea Sachets](https://www.trendhunter.com/trends/tea-forts-cold-brew.md) - [Freezable Coffee Concentrates](https://www.trendhunter.com/trends/pop-and-bottle-super-concentrate.md)