# Exclusive Sophisticated App-Accessed Shoes KITH and adidas Unveil a Special BW Army Trainer By Amy Duong | Published 2024-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bw-army References: [highsnobiety](https://www.highsnobiety.com/p/kith-clarks-adidas-army-bw/) & [instagram](https://www.instagram.com/kith/?utm_source=ig_embed&ig_rid=6a2a8b19-a425-4fd4-9f44-245865498c6e)  KITH works in collaboration with both [Clarks](https://www.trendhunter.com/trends/clarks-originals-2) and [adidas](https://www.trendhunter.com/trends/samba-sneaker) to produce a special iteration of the [BW Army](https://www.trendhunter.com/trends/kith-and-adidas-1) sneaker model. The shoe was originally unveiled in the 70s and it boasts a slim structure and rests on top of a gum sole unit. It was then remixed in the 90s and this time around, the shoes are made to order. These will be exclusively available to Kith's Vitality Loyalty Members, which is a points-based program through KITH Loyalty that returns rewards to customers. The shoes are also detailed with a colorway dubbed Vitality green, which comes along with a collection of matching cozy sweat apparel done in the same palette -- the entire range is available to shop as of today. Image Credit: KITH ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 95% | Activity: 59% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **App-accessed Fashion:** The integration of purchase exclusivity through app-based loyalty programs elevates traditional e-commerce to a more personalized consumer experience. - **Vintage-modern Hybrid Sneakers:** By blending retro sneaker designs with modern, made-to-order customization, brands can appeal to nostalgia while offering contemporary exclusivity. - **Colorway Collections:** Coordinated apparel and footwear colorways create a cohesive brand experience, encouraging customers to purchase complete fashion sets. ### Who This Affects Most - **Footwear:** The sneaker industry can capitalize on nostalgia by reassessing and modernizing vintage models with exclusive releases. - **Loyalty Programs:** Retail loyalty programs using points and app-access can deepen customer engagement and drive repeat purchases. - **Fashion Retail:** Fashion retail can leverage colorway-themed collections to create a stronger brand identity and encourage multiple item purchases. ## Related on Trend Hunter - [Pastel Suede Army Sneakers](https://www.trendhunter.com/trends/bw-army-1.md) - [Textural Chunky Collaborative Footwear](https://www.trendhunter.com/trends/kith-and-adidas-1.md) - [Limited Collaborative Lifestyle Shoes](https://www.trendhunter.com/trends/samba-sneaker.md) - [Militaristic Tonal Luxe Sneakers](https://www.trendhunter.com/trends/bw-army-lux.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Loyalty Exclusive Sneakers](https://www.trendhunter.com/trends/kith-x-asics.md) - [Social Account-Joined Sneaker Models](https://www.trendhunter.com/trends/hartcopy.md) - [Luxury Leather Sneakers](https://www.trendhunter.com/trends/black-tie-20.md) - [App-Only Clog Collections](https://www.trendhunter.com/trends/kith-x-birkenstock.md)