# Sunken Ship Art Installations The BVI Art Reef Project Promotes Ocean Life and Exploration By Michael Hemsworth | Published 2017-10-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bvi-art-reef References: [coolmaterial](http://coolmaterial.com/travel/bvi-art-reef-octopus-sculpture/) & [divethebviartreef](http://www.divethebviartreef.com/) The BVI Art Reef project is a new endeavor spearheaded by Richard Branson that has utilized a [decaying WWII ship](https://www.trendhunter.com/trends/breeze-installation) to create an [underwater art installation](https://www.trendhunter.com/trends/lego-tropical-aquarium) that will also help to support underwater life. The art installation has seen the ship outfitted with an [oversized octopus sculpture](https://www.trendhunter.com/trends/louis-vuitton-octopus) before it was sunk off the coast of Virgin Gorda in a bid to help incite more interest in the area by tourists. As time passes and underwater life infiltrates the ship it will continue to change and evolve to become an ever-changing piece of art that will help to support sea life. The BVI Art Reef project ship sculpture comes as an unexpected approach to helping to support local tourism, while also working to draw attention to how underwater life is being affected by our actions. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 64% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Underwater Art Installations:** Creating underwater art installations can help in promoting marine life and adding value to tourism industry - **Environmental Awareness Through Art:** Art installations like the BVI Art Reef project can be used as a platform to spread environmental message and promote sustainable tourism - **Sustainable Art Installations:** Integrating sustainability with art installations to create structures that can aid in marine life preservation. ### Who This Affects Most - **Tourism:** The tourism industry can utilize underwater art installations like the BVI Art Reef project to attract visitors looking for unique yet sustainable travel experiences. - **Art:** The world of art can see tremendous growth opportunities by integrating environmental consciousness and sustainability with their art installations. - **Marine Conservation:** Marine conservation industry can use underwater art installations to increase public awareness about marine life and spread the message of ocean preservation. ## Related on Trend Hunter - [3D-Printed Star Art Installations](https://www.trendhunter.com/trends/miami-reef-star.md) - [Gas Rig Art Installations](https://www.trendhunter.com/trends/striking-art-installation.md) - [Digital Marine Habitats](https://www.trendhunter.com/trends/nereid-marine-habitat.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Rustic Ruin-Inspired Aquariums](https://www.trendhunter.com/trends/the-sea-of-cortez-research-center.md) - [Bio-Cement Oceanic Structures](https://www.trendhunter.com/trends/reef-rocket.md) - [3D-Printed Ecological Funeral Reefs](https://www.trendhunter.com/trends/resting-reefs.md)