# Lifesize Formula 1 Car is Edible Candy Coated Chocolate Ferrari F2008 By Going Like Sixty | Published 2008-02-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/buzzed-on-chocolate-candy-coated-chocolate-ferrari References: [ananova](http://www.ananova.com/news/story/sm_2738138.html?menu=) It's the worlds fastest M & M! This lifesize model Ferrari is made of Belgian chocolate, 4,405 lbs worth to be exact, with a red candy coating. The life-size chocolate Ferrari [Formula 1](https://www.trendhunter.com/trends/lego-f1-car) car took over a year to make and has been delivered to Sorrento, Italy for the [Scuderia Ferrari Club Napoli](https://www.trendhunter.com/trends/drink-sponsorship) party. It will be displayed at the beginning of the event, to be oohed and aahed, then smashed into a wall at 400 miles an hour (OK I made that part up.) It will actually be smashed though and pieces distributed in goody bags. “The project started one year ago, just for fun, but then the Club Pasticceri Italiani started to get really enthusiastic and eventually it became a life-sized model,” said Luigi Liberti, president of the Scuderia Ferrari Club Napoli. “They started melting the chocolate in 2007, at first copying a small-scale model of the Ferrari F2008, then getting the full scale model done using [chocolate imported especially from Belgium](https://www.trendhunter.com/trends/notre-dame-cathedral).” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 52% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Edible Art:** Creating larger-than-life edible sculptures is a trend that showcases the intersection of food and artistic expression. - **Experiential Marketing:** The utilization of unique, eye-catching edible creations like the chocolate Ferrari enables brands to create memorable and interactive experiences for consumers. - **Creative Confections:** The growing popularity of elaborate and unconventional confectionery creations pushes the boundaries of traditional chocolate and candy making. ### Who This Affects Most - **Food and Beverage:** Innovative and visually striking edible creations present opportunities for confectionery manufacturers and gourmet chocolatiers. - **Automotive:** Collaborations between automotive companies and confectionery brands offer potential for cross-promotion and unique product offerings. - **Event Planning and Marketing:** Event planners and marketing agencies can leverage edible sculptures as attention-grabbing centerpieces and promotional tools for special events. ## Related on Trend Hunter - [Life-Sized LEGO Vehicles](https://www.trendhunter.com/trends/legoland.md) - [Life-Sized Block Puzzled Cars](https://www.trendhunter.com/trends/lego-f1-car.md) - [Life-Size LEGO Cars](https://www.trendhunter.com/trends/McLaren-Formula-1-Car.md) - [Impressive Life-Size LEGO Autos](https://www.trendhunter.com/trends/lifesize-lego-technic-mclaren-p1.md) - [Global Racecar Partnerships](https://www.trendhunter.com/trends/official-chocolate-bar.md) - [Limited Racing Models](https://www.trendhunter.com/trends/honda-ra272.md) - [Life-Size LEGO Brick Cars](https://www.trendhunter.com/trends/1950s-cadillac-fleetwood.md) - [Bold Racing Die-Casts](https://www.trendhunter.com/trends/2025-f1-grid.md) - [Toy Race Car Attractions](https://www.trendhunter.com/trends/ferrari-build-and-race.md)